"Specialty magazines tend to be thoroughly read, not scanned, and smaller ads often work well in these vehicles."
The Lowdown on Magazine Advertising
"You’ve heard the phrase before. 'I just bought the magazine to look at the pictures.' There is a kernel of truth to that statement. Consumers are naturally drawn to the unusual graphics and ...,"
Writing Your Own Magazine Ad Copy
"You need to take the consumer by storm by focusing on creating an eye-catching headline or phrase. Include a graphic or logo to establish the tone of the message."
- Featured Book
-
 Streetwise Do-It-Yourself Advertising
Never before has it been easier for small business managers to create their own advertising!
Do-It-Yourself Advertising helps you to develop marketing plans, choose promotions, create direct mail pieces, and produce great ads that will get results!
You'll get the competitive advantage of putting today's hottest marketing techniques to work for your business--without the cost of hiring an ad agency!
Regular price: $17.95
- Web Resources
-
AccountMate
Includes good advice on how to run an ad, how to write/design an ad, and how to get the most for your money.
Adweek Online
Article predicting an optimistic future for magazine advertising results.
Feldman Gralla & Robin Advertising
Advertising agency providing specialized magazine ad services.
JTEK Enterprises
Summation of the results of several studies on the effectiveness of using magazine advertising.
Magazine Advertising Profession
Australian magazine advertising firm offering magazine advertising, sales, and design services.
Periodical Publishers Association
A Detailed research study of how and why magazine advertising works.
U.S.-Advertising
Advertising agency that offers advertising services for magazine, newspapers, direct mail, Internet and summations on the benefits of these different advertising media.
WEN Creatives
Advertising agency that offers magazine advertising services, trade show services, etc.
|
Home Page
Accounting
Advertising
Associations
Books
Business Directories
Business Opportunities
Business Planning
Careers
Consulting
Entrepreneur
Finance
Letters & Forms
Getting Started
Hiring & Firing
Home Business
Internet New!
Legal
Managing a Business
Managing People
Marketing
Office
Presentations
Sales
Selling a Business
Taxes
Time Management
Travel & Maps
TurnAround New!
Valuing a Business
|
