?Can I run an ad I create on only one station or can I run the same ad on many?

Most radio stations will allow you to run an ad that you have created in the studios of other stations. But you should get permission to do so in advance. Preferably, you should get this permission when you are still negotiating your deal with the radio station for advertising rates.

?I need last-minute tips for writing my own ad.
Take one or two key selling features of your product or service and blast them repeatedly during the ad spot. Restate them slightly each time. You don’t need a fancy advertising jingle. Also, stay away from humorous copy. It is extremely difficult to get humor to work in an ad.

?Should I go live or use prerecorded spots?
If your audience really likes the on-air talent and the on-air talent especially likes your product or service, you may want to consider using live spots. Otherwise, don’t. Radio stations have enough trouble airing prerecorded spots correctly, let alone live ones.

?Should I be concerned if a broadcaster makes fun of my ad?
Amazingly, many on-air people do make fun of the advertising they present or run during their shows, even though this very same advertising provides their living. Oddly, however, the effect of their sarcastic, ironic, or otherwise deprecating remarks is often positive. It tends to make the ad more memorable.

However, there is often the occasion when you may feel that a negative impact has been created. Swallow your pride and try to weigh the impact rationally. Ask other people for their opinion of the “funny” comments. If you still feel that the comments really hurt the ad, then ask the station for a “make-good” or free advertising space.