"The 'Cinderella medium.' It can be spectacularly successful if everything clicks."
The Lowdown on Radio Advertising
Radio advertising offers you the opportunity to deliver a simple yet powerful
message to a targeted group of consumers that may be interested in your
product or service. You can write and produce the ad yourself with minimal effort
and then identify those stations that best serve your market.
You're Not Buying a Commercial, You're Buying an Audience
Radio stations sell time, and they sell access to markets. The key feature of a radio station is its format--the type of programming it features and the style of the announcers in between.
Writing Radio Copy
When you've decided whether your ad will promote image or ask for a specific response, you can begin to write the script. Make notes as you write, so that your ad stays focused and in tune with your marketing strategy.
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- Web Resources
Article predicting more growth for the radio industry and its efforts to secure more advertising dollars.
An all purpose creative advertising site that includes lists of ad agencies, links to radio stations' Web sites, and links to cable networks home pages.
Honey & Associates, Inc.
Advertising agency that offers graphic design services in addition to regular radio and print ad services.
Katz Media Group, Inc.
Represents television, cable, radio, and Internet companies to sell advertising space to businesses.
An advertising agency that creates television, radio, and multimedia advertising programs, as well as offering related public relations and graphic design services.
An international agency whose site provides links to television and radio station Web sites, a list of helpful advertising publications, and links to many other online advertising resources.
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