"Don't cram too much information into a Yellow Pages ad or it won't attract people's attention."
Lowdown on Yellow Pages
The Yellow Pages are the one constant in print advertising. If you need to find out who does what in a particular product or service category, the Yellow Pages provides a listing and phone number for those companies that offer that product or service.
Elements of Yellow Pages Copy
Identify your company and the area you serve. This should be in bold type or
type that is at least a point size or two larger than your body copy.
- Featured Book
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- Web Resources
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Big Yellow
One of the busiest online yellow pages has several online advertising options.
Earle Palmer Brown
Offers a variety of advertising services, including Yellow Pages advertising.
Eyecom Video Production
Good site for quick, free advice on Yellow Pages advertising, direct mail campaigns, and publicity.
Reuben H. Donnelley
Service providing help to establish Yellow Pages and Internet advertising.
Superior Business Network
Online Yellow Pages services where you can advertise your business.
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