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START-A-BUSINESS 101
Unlock 78 video lessons that will teach you how to start and run a business. Plus get access to 46 templates, worksheets and samples – and our discussion board.
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HOW TO CREATE A BUSINESS PLAN
Learn how to build your business plan from scratch! This course walks you through every step and includes a sample plan.
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HOW TO FIND A BUSINESS IDEA
Learn how to generate hundreds of business ideas and find the one that works best for you. Includes the proven process to see if an idea has potential.
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WHAT IT TAKES TO START A BUSINESS
Discover common myths about starting a business. Learn what it really takes to succeed and questions you must ask yourself.
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HOW TO FINANCE YOUR BUSINESS: THE BEST OPTIONS
From bootstrapping to approaching banks and venture capitalists, learn about every possible way to finance your business.
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HOW TO BOOST YOUR PROFITS
From optimizing your pricing strategy to aggressively lowering costs, learn how to send your profits soaring.
8
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THE COMPLETE GUIDE TO DIGITAL MARKETING
Discover how to build your website strategically, and how to get the most out of search engines, emails, blogs, online ads and social media.
8
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HOW TO SUCCEED AS A WOMAN ENTREPRENEUR
8 female entrepreneurs give you their best advice to succeed in business and talk about overcoming the challenges of being a businesswoman.
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LAUNCH YOUR STARTUP AND GROW IT EXPONENTIALLY
Is there a market for your product? Discover if your idea has potential, how to set up your customer journey, and how to grow your business exponentially.
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DEVELOPING YOUR MARKETING MESSAGE
Learn how to build your message and USP. You will also discover how to create your customer profile as well as your vision and mission statement.
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PRODUCTIVITY HACKS FOR ENTREPRENEURS
Make the most of your time! Learn how to stop procrastinating, how to prioritize and how to avoid the biggest productivity mistakes.
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UNLEASH THE POWER OF EMAIL MARKETING
Your business needs email marketing! Learn how to create your own successful email campaigns and discover how to grow your email list.
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HOW TO CREATE AN UNFORGETTABLE WEBSITE
If you don’t have a website, you don’t exist! Learn how to build a brilliant website that captivates people and clearly show what your business is about.
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SALES STRATEGIES FOR FOUNDERS
This course will show you how to identify and approach your prospects and teach you how to build an effective and scalable sales process.
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ACCOUNTING & FINANCIAL STATEMENTS
Learn how to create income statements, balance sheets, and cash flows. Includes templates and samples to get you started.
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ENTREPRENEUR’S TOOLKIT
This toolkit gathers all of the tools from all of the courses in one place. These tools consist of worksheets, templates, checklists, samples and an Ebook.
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STARTUP LESSONS FROM SUCCESSFUL ENTREPRENEURS
Learn how to win the startup game with WWE superstar Diamond Dallas Page, millionaire business coach Bedros Keuilian and more!
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CREATE AN AWESOME MARKETING STRATEGY
Discover how to develop a marketing strategy for your business including tapping the power of guerilla marketing tactics and free publicity.
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HOW TO WIN THE SOCIAL MEDIA BATTLE
You will learn how to create your social media brand, how to connect with your audience, how to use ads and more!
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WORK FROM HOME – START A HOME-BASED BUSINESS
Learn how to set up a business in your home. Explore home-based business ideas. Includes success tips, legal issues and more.
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HOW TO CREATE YOUR COMPETITIVE ADVANTAGE
Learn how to create a strong competitive advantage that will differentiate your business, attract customers and generate superior profits.
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SEARCH ENGINE OPTIMIZATION (SEO)
Is SEO right for your business? Take this course to find out. You will also learn how to rank well on Google and optimize your webpages.
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THE BEST BUSINESS IDEAS
Looking for a great business idea? Discover hundreds of exciting ideas you can start on a small budget, from home or even part-time.
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SETTING GOALS & ACHIEVING SUCCESS
Being organized is one of the keys to success. Learn how to set goals and get organized. You will also discover the habits of successful entrepreneurs.
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HOW TO START AN ONLINE BUSINESS
Learn about starting and running an online business and how it will change your live. Videos by successful online entrepreneurs.
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HOW TO MAKE SALES AND LAND CUSTOMERS
Discover exactly what to do at every step of the sales process including emailing, cold calling, making presentations and handling objections.
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HOW TO SUCCEED AS A FREELANCER
Copywriter and freelance expert Julie Cortes teaches you what you need to know to become a successful freelancer.
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HOW TO BUILD YOUR LOCAL WEB PRESENCE
If you run a local business you NEED to be visible online! This course will teach you the steps to follow to boost your local web presence.
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THE BEST AND WORST BUSINESSES YOU CAN START
Discover which small businesses are most likely to succeed and which businesses aren’t worth your time and money.
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DEVELOP A COMPLETE MARKETING PLAN UNDER $2K
How to create a comprehensive marketing plan. Plus a sample multichannel marketing plan on just a $2,000 budget.
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DIGITAL CONTENT STRATEGY
Discover how to use content marketing to grow your business. Includes the secret to content marketing success and the core platforms to use.
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MASTER TIME MANAGEMENT: GET MORE DONE IN LESS TIME
Make the most of your precious time. This course will teach you how to prioritize your tasks, develop your morning routine and avoid procrastination.
5
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HOW TO BE A GREAT LEADER
Anyone can be a great leader! Learn how to build your leadership skills and create a meaningful relationship with your staff.
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BUSINESS PLANS, CREATING VALUE & DISRUPTIVE MODELS
Discover why your business plan is so crucial and learn how to write a great one! Also includes the 3 biggest business plan mistakes to avoid at all costs.
6
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HOW TO THINK LIKE A SUCCESSFUL ENTREPRENEUR
Learn the characteristics and skills of successful entrepreneurs and how to develop them. Includes a fun personality quiz.
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TWITTER FOR YOUR BUSINESS
This course will teach you how to use Twitter to generate leads, drive traffic to your website, and get influencers to work for you.
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HOW TO BUILD A PERSONAL BRAND
From choosing your name to building your website and using social media, learn what you need to do to establish your brand online.
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DISCUSSION BOARD
Be part of the BusinessTown community! Ask questions about starting and running a business and exchange with fellow entrepreneurs.
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HOW TO GAIN TRACTION FOR A HOME BASED BUSINESS
How do you grow your small business from home on a thin budget? Expert Patrice Emanuel share her successful home business experience.
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LOGO DESIGN FOR YOUR BUSINESS
Every business or brand needs a logo. Discover what makes a good logo and how to create your own.
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THE TOP 10 CRITICAL BUSINESS CONCEPTS
Applying these simple concepts could send your business soaring. Discover them today and get on the fast track to success!
10
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FROM IDEA TO MARKET: MASTERING THE BUSINESS CYCLE
From making sure your idea is viable to coming up with a prototype and interacting with your first customers, lean what it takes to turn an idea into a business.
7
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INSTAGRAM FOR YOUR BUSINESS
Discover how to get started with Instagram and build a successful business profile. Also covers the 7 biggest Instagram mistakes to avoid.
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BUSINESSTOWN TODAY SHOWS
Follow Bob Adams as he visits some unusual businesses and interviews their owners. Bob will give you his best business tips along the way.
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BUSINESS STRATEGY: YOUR FORMULA FOR SUCCESS
Learn how to create a winning strategy that will make your business stand out from your competitors!
6
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BRANDING ISN’T JUST FOR CATTLE
Business celebrity and television host Jeffrey Hayzlett shares his thoughts on branding, social media, influencers, and more. A must-watch!
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7 STEPS TO A PERFECT BUSINESS NAME
Learn how to come up with a great name which will help you attract customers and build momentum for your business.
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FINDING INVESTORS FOR YOUR STARTUP
Learn how identify the best investors for your business, how to approach them and how to convince them to invest in your business.
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DIGITAL MARKETING CHANNELS 101
From email marketing to social media and pay-per-click ads, discover the online marketing channels your business should consider.
10
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HOW TO KICKSTART YOUR BUSINESS
From planning for profits to focusing on your products and optimizing your pricing strategy, learn how to send your business to the next level.
6
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LINKEDIN PROFILES THAT GET SALES
This course will teach you how to leverage LinkedIn to get your prospects attention and make sales.
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GETTING YOUR FIRST CUSTOMERS & GAINING SALES TRACTION
Learn the best ways to attract your first customers and how you can boost your sales to self-finance your business. You can do it too!
6
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YOUTUBE MARKETING
Watch this course to find out why YouTube is the best marketing channel to use if working with influencers. You will also learn how to optimize your videos.
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HOW TO BECOME A KICK-ASS PUBLIC SPEAKER
Not too sure about your speaking skills? Take this course to become a master public speaker and learn how public speaking can boost your business.
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HOW TO HIRE THE BEST PEOPLE
Great businesses require great employees. Learn the process to hire the best employees. Includes a sample interview and the mistakes to avoid.
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HOW TO START A CONSULTING BUSINESS
What do you need to start a consulting business? How do you find clients? Expert consultant Catherine Morgan answers these questions and more…
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HOW TO RAISE VENTURE CAPITAL
Discover what venture capitalists are looking for in startups. You will also learn what getting VCs on board means for your business.
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HOW TO MAKE A GREAT PRESENTATION
Learn what makes a great presentation, how to build yours step-by-step, and how to captivate your audience.
4
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HOW TO WRITE BETTER BLOG POSTS
Watch this course to learn how to structure and write great blog posts that will make an impact and get noticed by readers and search engines.
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THE ART OF ACQUIRING AND RETAINING CUSTOMERS
Sales expert and coach Ryan Dohrn walks you through the entire sales process. Includes how to prospect, reach out, retain and more…
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COMMON LEGAL MISTAKES AND ISSUES FOR STARTUPS
From contracts to employment and running a business from home, discover how to keep your startup out of court.
9
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HOW TO TELL THE STORY OF YOUR BUSINESS
As an entrepreneur, you need to be able to talk about your business! Learn how to tell your story and captivate your audience.
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HOW TO FIND YOUR BEST TARGET MARKET
Learn how you can develop a successful market segmentation strategy to gain traction fast and boost your business.
5
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HOW WE MANAGED PEOPLE TO GROW TO 200M
Discover the management ideas Tom Lavery used to grow his business into a 200 million dollar company and how to apply them to your own business.
5
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A GUIDE TO TRADEMARKS, PATENTS & COPYRIGHTS
Watch this beginner’s guide to trademarks, patents and copyright to protect your property and make sure you don’t break the law!
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USE LIVE VIDEO STREAMING TO PROMOTE YOUR BUSINESS
Video streaming is becoming increasingly popular! Learn how to get started and make it work for your business.
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HOW TO VALUE A BUSINESS
How much is this business worth? Learn the main methods used to value a business and how to make them work for you.
7
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STRATEGIC MARKETING
From choosing your target market to pitching and making the sales, learn how to approach marketing in a strategic way.
7
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HOW TO BUILD AND NURTURE A LOYAL CUSTOMER BASE
Getting returning customers should be your goal! Sales coach Ron Karr teaches you how get customers and, more importantly, how to retain them.
3
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FRANCHISING: WHAT YOU NEED TO KNOW
Franchising is not for everyone. Discover if the franchisee life is made for you and the pros and cons of buying a franchise.
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HOW TO BUILD YOUR WINNING TEAM
Discover how to communicate with your employees to boost their performance. You will learn how to motivate people and set company policies.
7
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ROCK STAR MARKETING
Did marketing send men to the moon? Were the Grateful Dead social media pioneers? Discover the rock-star side of marketing.
6
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HOW TO MAKE YOUR WEBSITE PROFITABLE
Learn how to boost your traffic and convert your visitors. Includes some very useful tools to optimize your conversions and how to use A/B testing.
4
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GETTING PUBLICITY IN THE DIGITAL AGE
What do you need to do to get publicity nowadays? Learn how to succeed at PR using press releases and modern tools.
7
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SECRETS TO ADVERTISING IN TRADITIONAL MEDIA
Traditional medias are underrated. They can still be extremely powerful. Discover the secrets to radio, TV, magazine and newspaper advertising.
4
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CHEAP MARKETING TRICKS AND OTHER SALES-BOOSTING IDEAS
Learn how to use cheap marketing tactics like coupons, giveaways and events. Also covers emails, direct letters and some crucial advertising tips.
11
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NETWORK YOUR WAY TO SUCCESS
You don’t have to do it all alone! From preparation to followup, discover how to make the most of networking.
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HOW TO PRICE PRODUCTS AND SERVICES
Entrepreneurs often underprice their products and services… Learn how to determine the right price and increase your profits.
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HOW TO SUCCEED AS A YOUNG ENTREPRENEUR
It’s never too early to start your own business! Watch these successful young entrepreneurs explain how to succeed in business.
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CHOOSE A LEGAL ENTITY: LLC, CORPORATION OR PARTNERSHIP
Learn the characteristics of the most common legal entities and how to choose the one that really works for your business.
9
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HOW TO HIT BIG WITH A RETAIL PRODUCT
Based on the examples of Keurig and SharkNinja, discover how successful companies get their products on retail shelves and how they boost their sales.
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ADVANCED HIRING STRATEGIES
Learn the crititcal strategies to hire the perfect employees for your business and make sure they succeed. Includes tips from an ex-Google recruiter.
6
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GETTING STARTED WITH YOUR OWN BUSINESS
Learn the basics of what you need to know to start a business. Includes the Ultimate Checklist for Starting Your Own Business.
9
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HOW TO SET COMPENSATION AND BENEFITS
Learn how to pay your employees and create a fair compensation package for them. Includes benefits and how to deal with pay raises.
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EQUITY, DEBT AND ALTERNATIVE FINANCING
Learn how to raise equity financing and use debt to fund your business. You will also discover 4 alternatives to traditional financing.
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SHARPEN YOUR STRATEGIC THINKING
Let’s talk about strategy. Expert Bernie Heine will teach you how to narrow your focus, make your products better, and strengthen your business.
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BASIC MARKETING TIPS FOR STARTUPS
Discover the first marketing actions that you should take when getting started with your business. Includes search engines, social media, events and more…
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BUYING A BUSINESS AND MAKING IT SUCCESSFUL
Learn the critical issues of buying a business and how to make sure it is a success.
4
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8 STEPS TO A HIGH-PERFORMING CULTURE
Watch this course to discover the steps you should follow to establish a strong corporate structure.
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HOW TO LAUNCH YOUR PRODUCT
From knowing if it’s going to work to building a prototype and putting your team together, discover the steps to follow to launch your own product.
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HOW TO MANAGE A FAST GROWING BUSINESS
Managing a fast growing business comes with its share of serious challenges. Learn how to properly scale your business without losing control.
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COFFEE WITH BOB: A STARTUP DIARY
Coffee With Bob: A Startup Diary is a candid look into the daily trials, challenges, mistakes, frustrations and mood swings of life as a startup entrepreneur.
11
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TRADE SHOW SUCCESS: STRATEGIES, OBJECTIVES & PLANS
Discover whether or not trade shows are right for your business and learn how to plan for a successful trade show. Including the traps to avoid at all costs…
4
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MOBILE STRATEGY FOR YOUR SMALL BUSINESS
More people browse the internet on their phones than on their computers. Learn more about building a successful mobile strategy for your business.
4
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BUSINESS LOANS: ONLINE, BANK AND SBA
Discover how business loans work. You will also learn how to prepare and approach lenders to maximize your chances of being approved.
7
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USING WHOLESALERS, JOBBERS, DISTRIBUTORS AND IMPORTERS
Knowing about distribution could help you grow your business. Learn about wholesalers, jobbers, distributors, importers, and more!
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COMPETITIVE INTELLIGENCE
Discover how to differentiate your brand and learn how to find as much information as possible on your competitors.
4
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BUILDING A COMMUNITY STARTS WITH EMPLOYEES
Do you want to retain your employees? Interested in building your brand? First you need to create a community within your business. Learn how in this course.
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WHY MARKETING IS HARD AND WHAT TO DO ABOUT IT
Marketing is tricky… Discover the crucial points you need to understand if you want your marketing campaigns to succeed.
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PEAK PERFORMANCE HEALTH TIPS & MORE
Being an entrepreneur can be rough on the body and mind! Discover how to avoid burnout and how to stay healthy and motivated.
3
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SELECT THE RIGHT SALES FORCE FOR YOUR BUSINESS
Should you hire sales reps? Is telemarketing right for you? Discover the different sales options you have and which one is right for you.
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HOW TO CHOOSE AND SET UP YOUR OFFICE
Learn how to choose your office and furnish it on a budget. Plus the pros and cons of co-working spaces.
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BUILDING YOUR STARTUP TEAM
From getting the investors on board, to finding a partner and building your board of advisors, learn how to build your startup team.
4
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FINANCING OPTIONS BEYOND BANKS
Learn what you need to know about angel investors, venture capital, crowdfunding, lease financing and more!
6
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LEGAL ENTITIES FOR FOUNDERS: LLC VS. CORPORATION
Learn the differences between LLC and Corporations including the fundraising considerations, the costs, the incentives and how they protect you.
7
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CUSTOMER FOCUSED SELLING AND OTHER SALES LESSONS
Selling isn’t complicated if you focus on your customers’ needs. Learn how to connect with your customer and win the sales call.
5
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HOW TO GET GOVERNMENT CONTRACTS
Discover how government contracts can help your small business grow and learn how to get them.
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HOW TO TURN AROUND A STRUGGLING BUSINESS
You need a plan in case things don’t go as planned. Discover how to improve your cash flow and approach money problems.
6
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HOW TO MANAGE ACCOUNTING FOR A SMALL BUSINESS
Accounting can be easy! Learn how to manage your accounting and payroll. Also covers how to create projections and break-even analysis.
6
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PURCHASING: HOW TO BOOST PROFITS IN A BIG WAY
Purchasing methodically will save you a lot of money. Learn how to improve your purchasing and cut your costs to send your profits soaring!
6
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PITCH PERFECT: TALK SO THEY WILL LISTEN
What do you need in your elevator pitch? Discover how to introduce your business and build a relationship with your audience.
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HOW TO BUILD CUSTOMER LOYALTY
Learn what you need to do to retain your new customers and turn them into loyal product evangelists.
3
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A GREAT SALES PROCESS MAKES A GREAT SALESPERSON
If you want to be a superstar salesman, then you need a great sales process. Watch this course to learn how to create your own sales process and excel at sales.
6
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MARKETING TO THE US HISPANIC MARKET
The spending power of the Hispanic market has grown by 50% in the last 5 years. Learn how to reach the growing Hispanic market.
2
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HOW TO ADDRESS EMPLOYEE PERFORMANCE ISSUES
Learn how to deal with the most common issues that impact employee performance. Covers skills issues, slow pace of work, inconsistent work and tardiness.
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NICHE CASE STUDY: REACHING THE LGBT MARKET
Learn why niche marketing is so important and how to reach the LGBT community. Featuring LGBT marketing experts Tim Bennet and John Nash.
2
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PRODUCT PACKAGING, DISPLAYS AND RETAIL SIGNAGE
People almost always judge a book by its cover! Learn how to use packaging, displays and retail signage to send your sales through the roof.
3
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HOW TO SUCCEED AS A MINORITY ENTREPRENEUR
Minorities are often facing specific challenges when starting and running a business. Learn how to overcome these obstacles and succeed in business.
3
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WHAT LEAN THINKING CAN DO FOR YOUR BUSINESS
Get rid of waste and focus on what matters. Learn what lean thinking is and how you can use it to make your business more efficient.
5
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Lessons
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HOW TO PAY YOUR TAXES AND STAY OUT OF TROUBLE
Paying taxes can be fun! Learn how to deal with income taxes, sales taxes, employment taxes and more… Plus how to handle tax issues.
9
Lessons
Lessons
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FINDING BUSINESS GROWTH WITH A FISCAL CHECKUP
The Fiscal Doctor Gary Patterson shows you how increase your profits and solve your money problems once for all.
2
Lessons
Lessons
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CREATIVE HIRING STRATEGIES FOR STARTUPS
Hiring for your startup might seem intimidating but it doesn’t have to be! Learn how to navigate the hiring process and build your all-stars startup team.
3
Lessons
Lessons
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ANNUAL PLANNING FOR YOUR SMALL BUSINESS
Start planning for profits today! This course will teach you how to get excited about annual budget and plans.
6
Lessons
Lessons
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SERIES A FINANCING
Learn how series A financing works and what the key documents are. This course also includes seed financing.
5
Lessons
Lessons
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EMPLOYMENT LAW MADE EASY
From wages to dealing with harassment and firing employees, learn how to respect the law and keep your business out of trouble.
13
Lessons
Lessons
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HOW TO BUILD YOUR REAL ESTATE BUSINESS
Real estate expert Danny Griffin teaches you what you need to know to start and run a successful real estate business.
5
Lessons
Lessons
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HOW TO CONDUCT A PERFORMANCE REVIEW
Learn how to prepare and conduct great performance reviews. Includes a sample dialogue and the issues to avoid at all costs.
5
Lessons
Lessons
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CREDIT AND COLLECTIONS
What happens if someone owes you money? Discover how to set payment and credit policies. Includes sample successful collection calls and letters.
8
Lessons
Lessons
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GETTING YOUR MESSAGE TO THE MEDIA
Watch this course to learn how to develop your message and get media attention. Featuring PR experts Pam Keeton and Becky Wilson.
2
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Lessons
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FIRING AN EMPLOYEE ETHICALLY AND LEGALLY
Learn what to say and do to avoid any legal issue when firing an employee. The course covers severance pay and includes a sample firing meeting.
5
Lessons
Lessons
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MANAGING HUMAN RESOURCES AND WHY IT IS CRITICAL
Discover how to manage human resources and keep your business bulletproof. The course covers interviews, wages, benefits and more!
8
Lessons
Lessons
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HOW TO LAUNCH A HEALTHCARE COMPANY
Learn what you need to do to turn your healthcare business idea into a viable startup. Featuring healthcare experts Michael Delmage and Joann Rosario.
2
Lessons
Lessons
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VIDEO STRATEGY FOR YOUR BUSINESS
How important is video for your business? How do you get started with video production? This course will teach you how to build your own video strategy.
4
Lessons
Lessons
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BUSINESS INSURANCE: COVERING YOUR RISKS
This course will show you how to choose the right insurance to protect your business and define the key insurance terms you need to know.
12
Lessons
Lessons
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FINDING SUCCESS IN THE SHARING ECONOMY
Learn from the success story of WeWork in the share workspace market with their Eastern US General Manager, Dave McLaughlin.
5
Lessons
Lessons
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QUICK TIPS TO MOVE YOUR BUSINESS AHEAD
From networking to getting a board of advisors and avoiding the biggest business mistakes, learn how you can send your business to the next level.
3
Lessons
Lessons
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HOW TO SELL YOUR BUSINESS FOR A TON OF MONEY
Your business is probably worth more than you think! Learn the steps to selling your business and the secrets to boost the sales price.
5
Lessons
Lessons