Posted by BusinessTown on January 19, 1999 at 17:16:19:
Contests are a great, cheap way to build excitement and visibility for your business. People love contests-just witness the phenomenal success of TV game shows.
A contest can be as simple as "guess the number of jelly beans in the jar" or as complicated as deciphering an encrypted treasure map.
Make your contest fun, make it wacky, and be sure to talk it up! It's a great way to build that elusive and all-powerful "word of mouth" advertising by getting your customers and employees excited about your business. And if you play it right-with a couple of phone calls and a simple press release-you ought to be able to get some free publicity both when you announce the contest-and when you announce the winner!