An Information-Driven View of Web Site Design
The goal of a successful Web initiative is to find the perfect fit between information your market wants or needs and information that supports your firm or organization’s marketing goals. Click for more...

E-mail Strategy For Your Web Site
Since e-mail is the engine that propels your customers from step to step along the five-stage customer development cycle, it’s important that you develop an attainable, consistent, and effective e-mail strategy. Click for more...

How to Attract Visitors to Your Web Site
Attracting visitors to your Web site is a precondition for the success of your Web initiative. Although promoting your Web site should take place at all stages of your Web initiative, it is particularly important at the start. There are a few keys to attracting and promoting visitors to your Web site. Click for more...

Optimizing Your Web Site's Performance
Your Web site consists of a combination of hardware and software that must be chosen to serve your unique needs and support your relationship marketing efforts. Click For More...

Featured Book

Net Success
by Christina Ford Haylock and Len Muscarella
24 leaders in web commerce show you how to put the internet to work for your business. Foreword by Steve Case, Chairman and CEO of AmericaOneline  "An excellent primer for those attempting to do a business on the Internet. The first book to look at all of the vectors that determine 'net success'." -Lisa S-C Simpson President, Sony Online Entertainment

Web Resources

How To Get More Visitors To Your Web Site
Here is a reality check: A Web site is just one more marketing tool, not really very much different from any other tactic a company might employ for prospecting or communicating with customers. While a Web site offers incredible possibilities for a company, it should be viewed as one among a number of marketing activities a company supports.

Preparing Your Site for the Search Engines
Getting your site ready for the search engines can be a tough and frustrating experience. No two are exactly the same. They each handle pages differently. Here are some rules that I try to follow when I am getting ready to submit my pages to the search engines.

A Quick Loading Site
If your front page takes a great deal of time to load into a browser, then you may want to do a little redesigning to increase the number of visitors that decide to stay at your site.

Web Site Planning
Now that you are familiar with some of the basic page elements, you must focus on the larger issues of audience, purpose, and resources. In constructing a building, a bricklayer is of little use if you don't have a blueprint. This article will help you determine who your audience is, what the purpose or goals of your site are, and what resources you have (and are willing to devote) to build and maintain the web site.

Users Matter: Meeting Site Visitors Needs
Understanding users helps us design good online experiences for them. If you don't try to understand who will be using your site, how, you will design a site that only meets your own goals.