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Bigstep.com

Bigstep was a PC Magazine’s Editors’ Choice in November of 1999. They do not charge a fee for setting up or hosting your site, which is a great benefit if you do not have a lot of startup capital. Using their development tools, you can create a nice quality storefront, though do not expect anything fancy. Because you are not technically generating the site yourself, you need to work within the templates provided, though fonts and colors are interchangeable. They do offer a nice variety of about seventy templates, so there is no real need to worry about your site resembling someone else’s.

If you are relying on the images of your products as a primary selling tool, beware when signing up with this service. Bigstep.com imposes a size limit on graphics; the entire site cannot contain more than 12MB in images. Even though you are allowed an unlimited number of pages, large-scale catalogs that utilize a lot of graphics may run into some problems showing them all.

Bigstep also does not have a feature that allows your customers to search for products that interest them, so although there is no limit to the amount of products you can offer for sale with this service, if you have a huge online store, your customers may have a difficult time finding the specific products they are looking for. Bigstep also provides no inventory control functions, so keeping a close eye on your stock is going to be up to your current tracking software.

In order to go live using Bigstep.com, you must arrange a merchant account through their service. This merchant account will cover all your transactional needs and only costs about $15 a month, plus twenty cents per transaction.

Bigstep will register your site with search engines and help you design your own e-zine as well. Bigstep has a good set of reports that track everything from site activity to purchase records, but Bigstep does not offer some of the higher-end administrative functions other sites do.

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