Build and Promote Your Web Site  New!
When I was writing this article, I posted a message on the Online Advertising (http://www.o-a.com) mailing list asking people to tell me about how they made or saved money on the Web. One individual wrote to me saying that small businesses lose money more often than they make it on the Web because of the high cost of creating and running a Web site.

Go On-Line Incrementally!
There are a lot of companies spending a lot of money on elaborate World Wide Web sites only to be frustrated with the small amount of revenue their site is generating.

Focus On Current Customers First!
Once you've got a simple Web site up and you're looking to expand it, I'd next focus on providing more information primarily for current customers.

Put Your Catalog On The Web!
Consider putting your product or service catalog on your Web site.

Build Traffic For Your Web Site!
Once you have even a modest amount of information on your Web site, you'll want to start using it to attract new business.

Jazzing Up Your Web Site!
Although a pretty simple Web site is the best bet for most businesses, there is no limit to how complex and expensive Web sites can be.

BizBuyer, a source for Internet vendors
BizBuyer.com is the leading online business-to-business marketplace that connects buyers and sellers of Internet services.

Featured Book

Net Success
by Christina Ford Haylock and Len Muscarella
24 leaders in web commerce show you how to put the internet to work for your business. Foreword by Steve Case, Chairman and CEO of AmericaOneline  "An excellent primer for those attempting to do a business on the Internet. The first book to look at all of the vectors that determine 'net success'." -Lisa S-C Simpson President, Sony Online Entertainment

Web Resources

Click Network
Offers a wide variety of services to help you conduct business on the Internet ranging from scores of articles, to ad banner design, to domain name registration assistance.

Epage
A good article explaining how to promote your new Web site and build traffic.

The Industry Standard
An online magazine focusing on the Internet, e-commerce, and other Internet-related issues.

Internet Info-Scavenger
An online newspaper about how to build Web site traffic and other Internet marketing-related topics.

Just Say Yes
Free website for "Young Entrepreneurs" (16-36) who know HTML and web design and want to start their own Web Design Business. Also provides information and links to Web development tools.

Link Info
Internet services that will analyze data about links to your site and links to your competitors sites', providing you with detailed reports.

Link Popularity
offers a service that can tell you how many other Web sites are linked to your site.

9NetAvenue
Offers a variety of Internet services, including domain name registration, Web site hosting, and e-commerce.

Net 101
Helps you establish your business on the Internet and includes 20 reasons why you should do business on the Net.

RTD Systems & Networking
Explains what the Internet is, how to use it, and what it can do for your business.

Submit-It
A fee service that will submit your Web site to over 400 search engines. Also offers various other services, including a Web site spell check and articles on Internet Marketing.

The Tenagra Awards
By examining the sites of the winners of The Tenagra Awards, you can get an idea of what some people are doing right.

Web Chamber of Commerce
A member organization dedicated to helping their member businesses succeed on the Internet.

Wilson Internet Services
Links you to hundreds of articles about marketing your business on the Internet, how to conduct e-commerce, and more.