Internet - The World Wide Web
Why Visitors Leave

Why Visitors Leave at the Introduction Stage

Visitors to your Web site will make a decision to leave or stay within a few seconds. It is up to you to design a Web site and—in particular—a home page that encourages visitors to stick around so you both may get to know each other better. Here is a summary of why most Web sites fail to attract and keep visitors at the introduction stage:

No visit at all. A failure to promote your Web site via postcards, a constant repetition of your URL in your letterhead, business cards, and other advertising, and a failure to set up your Web site so that search engines locate your Web site will ensure that no one visits your site.

Slow loading. Web site visitors are very impatient. You have a very short time to attract their attention. Within a matter of a few seconds, if they do not immediately see a reason to remain at your Web site, they will move on. There are too many fast-loading Web sites for visitors to want to stick around for slow-loading Web sites. Large graphics and logos are sure-fire attention killers.

No information. Unless your Web site offers immediately obvious benefits, i.e., information unavailable elsewhere, visitors are unlikely to remain. Web sites live and die by information. Visitors are not interested in hearing how great you are; visitors are selfish, they are more interested in hearing how you can help them achieve their goals.

Difficult navigation. Confusing navigation can devalue the best information. If your navigation is not immediately obvious, visitors will move elsewhere. “About us” or “Our products” does not offer visitors much of an incentive to click on the navigation link.

Lack of incentive to register. Visitors are unlikely to provide you with their name, e-mail address, and other information unless you provide them with a reason to share this information with you. In addition, you must also promise not to share visitor information with others.

Difficult registration process. Asking too many questions or rejecting registration forms with simple errors is a proven way to kill visitor interest.

* Source - Streetwise Relationship Marketing On The Internet
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