Harnessing Direct Mail
Direct mail packages vary from
simple postcards to fat envelopes stuffed with full-color flyers and,
typically, consist of the following:
Sales letter
The first thing you usually see when you open a direct mail package is a sales letter.
direct mail package is a name, or it could be a form letter addressed to Dear Sir or Madam.
Mail piece
The next piece one typically sees is a brochure or flyer. This piece is designed to reinforce
the sales letter and set an image for the company and product. It is typically 11" x 17",
folded to letter size. This brochure might printed in one or two colors or feature four-color printing.
Business reply card
A postage-paid business reply card allows the customer to reply to the mailing easily. Or a
postage-paid business reply envelope may be used so that the customer is able to mail a check back.
No. 10 business envelope
Direct mail is usually sent in standard business size (No. 10) envelopes. Sometimes
a "teaser" is printed on the envelope
to entice a customer to open it. The post office has kits that provide setup information for
designing envelope teasers and placing important mailing information to ensure fast delivery.
* Source Streetwise Small Business Start-Up
