Marketing - Basic Marketing

Books to help you start and manage your business.
Topics in Marketing:
Basic Marketing          Direct Mail          Internet Marketing          Marketing Plans
Marketing Strategy         Publicity                 Trade Shows                  Distribution
"Because of the high cost of landing new customers versus the high profitability of a loyal customer base, you might want to reflect upon your current business strategy."

Marketing Tricks for the Frugal Budget
" Small start-up businesses donít usually have the resources to launch huge advertising blitzes in multiple media formats. In fact, even if you are already in business, chances are you donít have an extensive cash ... "

Database Marketing
"While no marketing method is a sure bet, chances are terrific that some type of database marketing is going to work really well for your business."

Newsletters Turn Buyers Into Customers!
"I kicked, screamed, and dragged my feet when my marketing manager wanted to try a newsletter. 'Why not just send product flyers?' I asked. But they've worked for us and a lot of other companies, too!"

Build customer loyalty!Build customer loyalty!
"It takes a lot less money to increase your retention of current customers than to find new ones-but I know I don't give it as much effort as I should because it does take a lot of energy and effort!"

Fax Marketing
A fax machine offers you a fast and inexpensive way to alert potential customers to new or service product offerings or special promotions.

Perking Up Your Packaging
" One of the easiest ways to bump up your sales is to spruce up your packaging! "

Point of Sales Displays
" One of the best investments of your marketing dollars that you can make is in point-of-sale displays. These displays allow you to dramatically increase the impact of your product at the moment it counts most ó at purchase time. "

Best way to find a Telemarketer
Multiple telemarketers submit competitive quotes to meet your business objectives.

Featured Book

Streetwise Small Business Start-Up
When you start a small business you soon discover that things just don't happen in the real world the way they tell you in business textbooks: Invoices don't get paid by their due dates, ads don't consistently bring in customers, sales don't continually rise, and profits aren't always there. In this book, small business maverick Bob Adams shows you how things really get done, and acts as your mentor by providing instant access to streetwise advice on every small business topic.
Regular price: $17.95
Web Resources

Alberta Business Advantage
Small business guides, including marketing, starting a business, managing a small business, record keeping, and finance.

Answers to frequently asked questions about issues relating to marketing.

American Marketing Association
Provides many on-line publications and articles on marketing practices and news.

Bader Rutter
Business to business marketing agency offering full service communications resource.

Customer Retention Associates
Consulting service providing services and information on building customer loyalty.

Database Marketing Institute
Good articles on boosting customer loyalty through recognition of the customer.

Database Marketing Institute
Articles discusses building loyalty through solving the customer's problems.

Fey Marketing
Offers a twelve-question quiz to test your marketing knowledge, learn your strengths and weaknesses.

Relationship Marketing Resource
Provides members information for building and maintaining relationships with their customers.

Wallace Resources
Marketing service promoting themselves as specialist in small business marketing.

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