How to Get Publicity: Small Business Marketing

Marketing - Publicity

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- Ask Bob About Publicity

- Streetwise Tips on Publicity

"If you can get publicity for your business, do it! It can be much less expensive than advertising and much more powerful."

The Lowdown on Publicity
" Publicity is often overlooked as a primary marketing tool to gain attention and interest in a product, service, or company. "

Publicity for Every Business
When I went into the book business, it was a no-brainer to spend a lot of effort getting publicity--every other publisher was doing it. But I made a big mistake not seeking publicity for all the other tiny businesses that I had previously operated.

Making Publicity Work
" Decide whether or not you want to do your own publicity ... Create the hook ... Make a list ... Create a “mini” press kit ... "

The Elements of a Standard Press Kit
" The “pitch” letter ... Press release ... Business card ... Company background ... Photos ... "

Sample Press Kit
Eddie’s Incredible Toys
151 NW Northwest • Bellingham • Washington 98225 • 206-555-5555 • 206-555-5550 fax
PRESS RELEASE

Should You Hire a PR Firm?
" You should consider doing your own publicity first. You will make the best spokesperson for your product or service. "

Featured Book

Web Resources

Castle Rock Communications
Consulting service specializing in public relations Newsletters, Press releases, Advertising copy.

Eyecom Video Production
Good sites for quick, free advice on Yellow Pages advertising, direct mail campaigns, and publicity.

Franklin Sarrett
Tips on putting together a press kit for your business publicity needs.

Hewlett Packard Small Business Advisor
Provides an article highlighting how to get the most out of your publicity calls.

Insider Reports
Article explaining "how to obtain free business publicity."

Internet Business Opportunity Showcase
Provides answers to frequently asked questions about getting publicity for your business.

MJM WorldWide
Article about how to find and select an advertising agency or public relations firm.

Paul Hartunian's Publicity Pointers
Pointers and tips on how to use publicity and press releases to promote your business.

Publicity
Information on how to get publicity and use it most effectively for your business.

Suite101.com
Information and tips on obtaining publicity for your home based business.

WebCom
Listing of Public Relations Agencies and Resources available on the Web.

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