Unique Selling Proposition
"Positioning is about making your offering different from, and more valuable than, your competitors' offerings--and placing that idea in the minds of a target group of customers. Positioning attracts customers by creating a positive and unique identity for your company and its offerings."
Promotions: Do They Have a Place
"When your mechanic sends you a coupon for a discount on an oil change, or your local coffee shop rewards you with a free cup of coffee every tenth time you buy, you're seeing a promotional program at work."
Developing Media Plans
"The largest category in your advertising budget is likely to be your media costs--the dollars you spend for air time on radio or
for ad space in newspapers, magazines, and more."
Tips on Negotiating Rates
"Prices for print advertising are fixed, as the print media can be flexible in matching supply with demand. They have expandable space; if they sell more advertising than usual, they can print more pages."
- Featured Book
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 Streetwise Do-It-Yourself Advertising
Never before has it been easier for small business managers to create their own advertising!
Do-It-Yourself Advertising helps you to develop marketing plans, choose promotions, create direct mail pieces, and produce great ads that will get results!
You'll get the competitive advantage of putting today's hottest marketing techniques to work for your business--without the cost of hiring an ad agency!
Regular price: $17.95
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