Increase Productivity and Profits on the Web New!
Don’t let the savings and productivity enhancements described in the following pages make you rush out and spend thousands of dollars overnight to have someone set you up with your own Web server, hosted Web site, or intranet.
Build and Promote Your Web Site New!
When I was writing this chapter, I posted a message on the Online Advertising (http://www.o-a.com) mailing list asking people to tell me about how they made or saved money on the Web. One individual wrote to me saying that small businesses lose money more often than they make it on the Web because of the high cost of creating and running a Web site.
Go On-Line Incrementally!
There are a lot of companies spending a lot of money on elaborate World Wide Web sites only to be frustrated with the small amount of revenue their site is generating.
Focus On Current Customers First!
Once you've got a simple Web site up and you're looking to expand it, I'd next focus on providing more information primarily for current customers.
Put Your Catalog On The Web!
Consider putting your product or service catalog on your Web site.
Build Traffic For Your Web Site!
Once you have even a modest amount of information on your Web site, you'll want to start using it to attract new business.
Jazzing Up Your Web Site!
Although a pretty simple Web site is the best bet for
most businesses, there is no limit to how complex and expensive Web sites can be.
- Featured Book
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Net Success
by Christina Ford Haylock and Len Muscarella
24 leaders in web commerce show you how to put the internet to work for your business.
Foreword by Steve Case, Chairman and CEO of AmericaOneline
"An excellent primer for those attempting to do a business on
the Internet. The first book to look at all of the vectors that
determine 'net success'." -Lisa S-C Simpson President, Sony Online Entertainment
