Small Business Marketing Advice: BusinessTown

Marketing - Basic Marketing

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Topics in Marketing:

Basic Marketing Direct Mail Internet Marketing Marketing Plans
Marketing Strategy Publicity Trade Shows Distribution

"Because of the high cost of landing new customers versus the high profitability of a loyal customer base, you might want to reflect upon your current business strategy."

Marketing Tricks for the Frugal Budget
" Small start-up businesses don’t usually have the resources to launch huge advertising blitzes in multiple media formats. In fact, even if you are already in business, chances are you don’t have an extensive cash ... "

Database Marketing
"While no marketing method is a sure bet, chances are terrific that some type of database marketing is going to work really well for your business."

Newsletters Turn Buyers Into Customers!
"I kicked, screamed, and dragged my feet when my marketing manager wanted to try a newsletter. 'Why not just send product flyers?' I asked. But they've worked for us and a lot of other companies, too!"

Build customer loyalty!Build customer loyalty!
"It takes a lot less money to increase your retention of current customers than to find new ones-but I know I don't give it as much effort as I should because it does take a lot of energy and effort!"

Fax Marketing
A fax machine offers you a fast and inexpensive way to alert potential customers to new or service product offerings or special promotions.

Perking Up Your Packaging
" One of the easiest ways to bump up your sales is to spruce up your packaging! "

Point of Sales Displays
" One of the best investments of your marketing dollars that you can make is in point-of-sale displays. These displays allow you to dramatically increase the impact of your product at the moment it counts most — at purchase time. "