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"If you can get publicity for your business, do it! It can be much less expensive than advertising and much more powerful."
The Lowdown on Publicity
" Publicity is often overlooked as a primary marketing tool to gain attention and interest in a product, service, or company. "
Publicity for Every Business
When I went into the book business, it was a no-brainer to spend a lot of effort getting publicity--every other publisher was doing it. But I made a big mistake not seeking publicity for all the other tiny businesses that I had previously operated.
Making Publicity Work
" Decide whether or not you want to do your own publicity ... Create the hook ... Make a list ... Create a “mini” press kit ... "
The Elements of a Standard Press Kit
" The “pitch” letter ... Press release ... Business card ... Company background ... Photos ... "
Sample Press Kit
Eddie’s Incredible Toys
151 NW Northwest • Bellingham • Washington 98225 • 206-555-5555 • 206-555-5550 fax
PRESS RELEASE
Should You Hire a PR Firm?
" You should consider doing your own publicity first. You will make the best spokesperson for your product or service. "
- Featured Book
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 Streetwise Small Business Start-Up
When you start a small business you soon discover that things just don't happen in the real world the way they tell you in business textbooks: Invoices don't get paid by their due dates,
ads don't consistently bring in customers, sales don't continually rise, and profits aren't always there.
In this book, small business maverick Bob Adams shows you how things really get done, and acts as your mentor by providing instant access to streetwise advice on every small business topic.
Regular price: $17.95
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