Avoid Hiring an Agency: Marketing Strategy

Marketing - Marketing Strategy
Avoid Hiring an Agency

Return to
MindSpring Biz

Avoid Hiring an Agency

Even if you have the money to hire an advertising agency, try creating your advertising campaign first. You don’t necessarily need to design your own ads. You can hire a freelancer to assist you in this effort. But do the development work and the copywriting yourself. No matter how difficult you might find this task, keep in mind that it isn’t a cinch for agencies to put together great advertising strategies and write fabulous, attention-getting copy either! Plus, unless you are the biggest business game in town, an agency isn’t going to assign its best people to, or put its best effort into servicing your account.

Another pitfall you can get trapped in through agency use is great-looking, great-sounding ads. Ads that win awards are nice, but the purpose of advertising is to attract sales. Great ads might, but don’t guarantee, an increase in trade.

Creating ads takes time, but is a crucial part of your business. It is just too important a task to leave entirely up to the experts.

You need to study your competitors’ ads, get fresh ideas from other firms in other industries, test small inexpensive ads first, and keep tinkering with your graphics, message, and placement until you find the combination that works for you.

* Source Streetwise Small Business Start-Up

Biz Resources

Accounting

Advertising

Business Opportunities

Business Planning

Entrepreneur New!