Marketing - Trade Shows

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- Ask Bob About Trade Shows - Streetwise Tips on Trade Shows
"Don't choose trade shows as a vehicle for promoting your company, products, and services simply because other firms you know are planning to exhibit. "

The Lowdown On Trade Shows
" There are many compelling reasons for attending trade shows. Don’t view them as just an opportunity to write orders for your product. "

About Trade Shows
" Special offers ... Opening new accounts ... Building relationships with current customers ... Launching a new product line ... "

Featured Book

Streetwise Small Business Start-Up
When you start a small business you soon discover that things just don't happen in the real world the way they tell you in business textbooks: Invoices don't get paid by their due dates, ads don't consistently bring in customers, sales don't continually rise, and profits aren't always there. In this book, small business maverick Bob Adams shows you how things really get done, and acts as your mentor by providing instant access to streetwise advice on every small business topic.
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