You may have a great idea looming around in your head, journal or back pocket, but you can’t make it happen because you lack the resources, capital and the market knowledge to deliver it. Hence, forming a joint venture with another company is seen as a plausible solution and major step forward in starting your business.
It is not like a partnership agreement because this has a definite end to it as it focuses on a single project or undertaking. It does pose a great sense of benefit for both companies, but it also comes with its share of side effects as well. That is what we are hoping to bring to light in this article.
Advantages of a Joint Venture
1 – New insights and expertise
Starting a joint venture provides the opportunity to gain new insights and expertise. Think about it; the market is now way easier for you to understand given the short-term partnership that you have forged.
2 – Better resources
Forming a joint venture will give you access to better resources, such as specialized staff and technology. All the equipment and capital that you needed for your project can now be used.
3 – It is only temporary
A joint venture is only a temporary arrangement between your company and another. By definition, you won’t be committing to it long term.
4 – Both parties share the risks and costs
In case the joint-group project fails, you are not alone when bearing the costs of its failure. Because you two had volunteered to share the expenses, you both will also support the losses.
5 – Joint ventures can be flexible
According to assignment writing service writers, an example of this is that a joint venture can have a limited lifespan and can only cover only a fraction of what you do, thereby limiting your commitment as well as your business’s exposure.
6 – There are ways to exit a joint venture
In the timeline of divestiture and consolidation, a joint venture offers a creative way for companies to escape non-core businesses.
7 – You will know what’s yours and will be able to sell it
Gradually, firms can separate their business from the rest of the organization, and then later, sell it to the other parent company. Approximately 80% of all joint ventures end in a sale, from one partner to the other.
8 – You are more likely to succeed
Your chances of success will become higher as you are already riding with a renowned brand. As a result of this, your credibility will also vastly improve.
9 – You will build relationships and networks
Even though your partnership is only for a specific goal, this move will enable you to create long-lasting business relationships.
10 – Your potential will virtually be limitless
Despite having little to no money at your disposal, you can create more venture deals in the process. You will create momentum and have partners with you. Take advantage of it!
11 – You get to save money by sharing advertising and marketing costs
And that works for a lot of other types of costs. Starting a joint venture is a great way to save money and/or split costs.
12- International joint venture eradicates the risk of discrimination.
International joint ventures are very common nowadays. This is a great opportunity to cooperate with people from different countries and combine our strengths!
Disadvantages of a Joint Venture
1 – Vague objectives
The objectives of a joint venture are not 100 percent clear and rarely communicated clearly to all people involved.
2 – Flexibility can be restricted
There are times when flexibility is restricted in a joint venture. When that happens, participants have to focus on the joint venture, and their individual businesses suffer in the process.
3 – There is no such thing as an equal involvement.
An equal pay may be possible, but it is extremely unlikely for all the companies working together to share the same involvement and responsibilities.
For example, Company A is working on the production process, whereas Company B is responsible for the production, and Company C is in charge of planning and implementing market strategies. Since Company A is not directly involved in the production and promotion process, the pressure is on the latter companies. It will also affect individual businesses.
4 – Great imbalance
Because different companies are working together, there is a great imbalance of expertise, assets, and investment. This can have a negative impact on the effectiveness of the joint venture.
5 – Clash of cultures
A clash of cultures and management styles may result in poor co-operation and integration. People with different beliefs, tastes, and preferences can get in the way big time if left unchecked.
6- Limited outside opportunities
It is very common for joint venture contracts to restrict outside activities of participant companies while working on a venture project. You need to make sure you understand what you are getting into if you don’t want to negatively impact your entire business.
7 – A lot of research and planning are necessary
The success of a joint venture highly depends on thorough research and analysis of the objectives.
8 – It may be hard for you to exit the partnership as there is a contract involved
Once again, even though a joint venture is temporary, it is crucial that you know what you are getting into if you don’t want to be locked in a partnership.
9 – You might be tempted to leave the joint venture
You will get enough leadership and support in the early stages of a joint venture and might be tempted to leave.
10 – Lack of clear communication
As a joint venture involves different companies from different horizons with different goals, there is often a severe lack of communication between partners.
11 – Unreliable partners
Because of the separate nature of a joint venture, it is possible that the partners do not devote 100% of their attention to the project and become unreliable.
12 – Unclear and unrealistic objectives
Unrealistic and unclear objectives may be set up. To avoid this, it is necessary that you and your partners do a lot of research before starting your joint venture.
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Keys to a Successful Joint Venture
1 – Clear, written agreements
Develop a clear understanding both verbally and in writing with your joint venture partner. Be particularly clear on exactly what each party is expected to contribute and at what point in time. Also have an understanding of how any disagreements may be resolved and include a provision for how one party may buy out the other party in the case of a serious unresolvable disagreement.
2 – Create a mutually agreed upon business plan
An excellent business plan is always a key success factor for any business. For a joint venture it is even more important. It can go a long way to keeping both parties focused in the same direction and having a much better understanding of each other’s expectations.
3 – Develop financial projections
Create a specific budget and pro forma income statements, balance sheets and cash flows. Especially for a joint venture I suggest multiple scenarios for the weak, likely and strong sales scenarios.
4 – Set up both formal and informal communication channels
Even for a small joint venture I recommend you set up formal meeting/review times such as once per month or at least once per quarter. Then try as much as possible to keep communication flowing on an informal basis in between the more formal meetings. Good, frequent and some formal meetings can go a long way to keeping a positive relationship.
5 – Be prepared to have some flexibility
Doing a joint venture with another party can have massive advantages. But you have to accept that the other party is sometimes going to have a different perspective or approach than yours. Try to weigh what are the issues that you are willing to be flexible on and what are the issues that you want to hold your ground on.
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Anna Marsh runs a business consultancy services. She is also an active blogger with an interest in the subject of business, consumer market, and corporate world. You can follow her on Facebook and Twitter.