No matter how big or small your company is, or what industry it’s in, marketing is what makes or breaks a business. Period.
And while huge marketing campaigns aren’t really an issue for large corporations, even the most basic marketing strategies often prove to be out of reach for small businesses.
However, it doesn’t always have to be that way. There is a way to approach marketing without considering it to be a huge financial burden on your business.
It all starts with a website. A website is the basis of all of your marketing and customer acquisition efforts, and thus has to be well designed, fully responsive and engaging. It also doesn’t hurt if it’s free and easy to make.
1. Get on social media
Instagram, Facebook, Twitter, and Youtube – these are all the major social networks your business needs to have a presence at. With 1.2 billion people actively using Facebook alone, your target audience could theoretically be in the millions.
Post fun, interesting images of your product, your clients and your employees, and engage in conversation with your followers. Also make sure your profiles have a link that leads to your website, and add social media icons to your SITE123 website.
2. Create a custom newsletter
Keeping in touch with old customers and reaching out to new ones for free does sound impossible, but it’s actually a pretty efficient way to promote your business.
Collect emails from your visitors by adding a custom contact form (try 123ContactForm or JotForm) to your website, and then send out custom newsletters.
Newsletter are the basis of email marketing, a very effective (and very free) way to promote your business. Make sure your newsletters provide real value to your customers – inform them about important news about your company and let them be the first to know about special promotions or sales.
3. Volunteer your products or services
Nothing spreads faster than word of mouth, and getting people to talk about your company is actually much easier than it sounds.
Send your products to social media influencers or bloggers for some free promotion. You can also volunteer your products (e.g. clothes, furniture, jewelry, etc.) for photo or video shoots.
If you provide services, get involved in fairs, conventions and charities and showcase your abilities for free. It’s a fast and easy way to get people talking about you, and the subsequent word of mouth will be enough to put your company on the map.
Doing just these three things is bound to do wonders for your marketing. However, we haven’t even scratched the surface when it comes to all the ways you can promote your business for free.
The next step will be to create a free website and continue to grow your business.