For those individuals or companies that are looking to increase their social media presence, the world of content marketing can seem daunting. There is a great deal of advice and information available that can be potentially misleading.
To gain the most out of content marketing, you should focus on three main aspects. By doing so you will guarantee that the rest of the process will be much easier.
Here are the main 3 tips to get the most out of your social media and content marketing:
Tip #1: Stay Current
One of the biggest mistakes that businesses make is to post as much as they can regarding many generic topics. These can occasionally reach a great number of potential customers, but up-to-date content will do this much more effectively.
Follow these steps to make sure your content is as tailored and current as possible:
Profile the Customer
Understand the style of writing that they enjoy reading, the platform they receive their content on and what other likes and dislikes they might have.
Closely Monitor Industry News
Set up several content calendars and keep an eye on the newest industry developments. By doing this, the company can attract customers that are invested and interested in specific products.
Take the current information and then transform it into easy to understand infographics or descriptions. This will flood your social media with those looking for more details presented in the best and most comprehensive way possible.
Tip #2: Increase Volume
It is very difficult to say exactly how much a company should post. There is a lot of evidence that shows that a company that blog every other day can vastly increase their traffic, but it is also true that too much useless content is equally damaging.
Here are some things to consider when deciding how much content you should create:
Identify the Industry Average
Research rival companies and decide the amount of content to produce using the Goldilocks Principle: not too much and not too little.
Quality Over Quantity
Most poor-quality SEO advice services will recommend plastering social media with as much content as possible, but this will quickly deter any potential customers. Aim for high-quality content, if this can be produced every day, then that is perfect. If this is unrealistic, then it is better to aim for less content but focus on quality.
Most companies are busy focusing on selling their product so it can be difficult to allocate time and energy to posting regularly on social media. There are many professional services that can be used and will generate amazing content on a regular basis.
Tip #3: Distribute Intelligently
It isn’t enough to produce great content that is perfectly tailored. It will be useless if your customers don’t see it. Follow these steps to make sure your distribution is the best it can be:
– Make sure your posting is on a consistent schedule.
– Have content re-written, so it doesn’t negatively affect your SEO, then distribute the new blog articles on various sites.
– Use all of the available social media sites at your disposal, especially those that are geared towards your particular industry and audience.
Malorie Grebetr is a BusinessTown.com contributor