Digital marketing should be important to every business owner. All large and small businesses — even those that are local — need to have an online presence. The fact is, people don’t use local phone books to find companies anymore. They turn to the internet. So if your business isn’t incorporating digital marketing into its marketing strategy, you’re losing a lot of money. Learn more about different types of digital marketing and how they benefit your business.
Virtual Reality Videos
Virtual reality videos offer companies a new way to enhance the customer experience. For example, some companies use virtual reality animation to animate their local stores in a digital space. This way, when customers shop online, they feel like they are in the store. Customers can interact virtually with cashiers and other store employees to ask questions and make purchases without losing the person-to-person contact. Virtual reality videos can also be used in restaurants — customers can order pizza delivery using virtual reality instead of calling their order in or placing it online. The options for businesses to use virtual reality videos are endless, and because it’s a fairly new technology, using the videos is a great way to make your company stand out.
Social Media Marketing
Social media marketing is huge. In fact, according to an article in Forbes, 53 percent of Americans are loyal to the \ brands they follow on social media networks. In addition to raising brand awareness, social media marketing lets you connect to your target market on a more personal level. It helps you establish and build a trusting relationship.
Every social media post you make is an opportunity for your followers visit your website or blog, which could eventually lead to a conversion. To increase your social media following, consider running a campaign on different platforms. For example, a short, inexpensive Facebook campaign could yield hundreds of followers for your company’s page
Search engine optimization (SEO) marketing involves creating content with well-placed keywords so that the major search engines will rank your web page properly. The ultimate goal of SEO marketing is to achieve a high search engine page rank, which increases the amount of organic traffic to your website. Most business owners like SEO marketing because it’s a cost-effective way to draw people to their website. All you have to do is hire someone to do keyword research, write blog posts, and post them online. The search engines do the rest.
Email marketing gives businesses a way to connect with each individual customer according to their personal needs. Through email automation, business owners have the ability to personalize emails and set sequences of emails to begin when a person completes a specific task. For example, if a shopper fills his or her online cart, but doesn’t make a purchase, it prompts your system to send occasional email reminders to that person.
Or, when a customer makes a purchase, the system automatically sends a personalized “thank you” email to that customer that includes links to other products the customer may like. Each email you send is a point of contact between your business and the customer. It helps build a trusting relationship, which eventually could lead to new and repeat business for your company.
Digital marketing comes in many shapes and forms. As a business owner, you can choose to incorporate all types of digital marketing into your marketing campaigns or choose to incorporate just a few. Regardless, it’s important for every business to have an online presence. If your company doesn’t have one, it’s time to get started.