Time is money, and a few seconds can be the difference between a pleased customer and a frustrated one, especially when it comes to your website. We live in a society where everyone expects quick page loads and instant information. This means you’ll want to go above and beyond to make your website as efficient, quick, and useful as possible.
Here are 5 ways your website can save your customers time to provide a truly enjoyable experience.
1. User Accounts
This one may seem obvious, but offering users the ability to make an account on your website is a must. Accounts are beneficial in many ways, for you and your customers. By allowing users to create an account, you give them the opportunity to save their billing and shipping addresses as well as payment information, making the checkout and purchasing process a breeze.
Accounts are also beneficial in that they allow website users to view post orders, favorite products, and even view product suggestions. This makes browsing your website an easygoing experience.
In the flip side, user accounts are also beneficial for you as a company owner. You can use data collected from these accounts to better understand customer behavior, product favorites, as well as information that could be used to run a personalized marketing campaign.
Be sure to not only offer accounts for users, but make the sign up process enticing. Offer some sort of reward, like a coupon or free trial product, to persuade users to sign up.
2. Use Booking Plugins
If your company offers a service, having a customer schedule an appointment is a sign that you’ve made a conversion. It’s important that booking an appointment or scheduling service is as simple as possible. One way to do this is to offer a booking service on your website.
By using WordPress booking plugins, you’re able to save website visitors a lot of time and energy. When users have the ability to book an appointment or schedule service via the website, this means they don’t have to schedule an appointment by phone, email, or in-person. This is convenient and offers a hassle-free experience, something that will boost your businesses’ reputation.
In turn, customers are more likely to return to your company, securing long-term leads.
3. Offer Live Chat
Email and phone-based customer service are traditional methods for customers who have a question or need some other sort of support from your company. The problem with only offering email and phone-based support is that both of these options require time. they’re highly inconvenient and make a website visitor stop what they’re doing in order to get the help they need.
If you’re serious about saving your customers time while also improving customer satisfaction, you’ll want to offer live chat on your website. With live chat, customers are able to effortlessly chat to a company representative, often getting a response in seconds.
Live chat is beneficial for the fact that it is instantaneous, effortless, and highly convenient. A website visitor doesn’t have to stop what they’re doing in order to talk with an online rep. Instead, they can quickly type a message and get back to whatever they were doing.
Live chat is a a key to driving sales as well. A 2016 study conducted by FurstPerson found that as many as 77% of people won’t make a purchase on a website if there’s no live chat option available.
A poll conducted by BoldChat found that 31% of online shoppers from both the US and UK said that they would be more likely to purchase after a live chat. It’s clear that not only does live chat allow your company to provide better and more efficient customer service, but also offers a better opportunity for converting customers to your brand. That’s what they call a “win-win” situation.
4. Solid Navigation
Have you ever tried to browse a website, only to feel lost and unsure of where you are? If your website has a lot of content and pages, it’s important to have a prominent and easy-to-use navigation function that allows users to make their way around the site. Avoid having a huge navigation but you’ll want to include important destinations like:
Social media pages
By providing a navigation, you save users time by giving them an easy way to move around the site.
5. Responsive Design
Most websites are designed for desktop users with large screens, but oh how times have changed! While desktop screens once ruled the Internet browsing world, mobile devices have taken the world by storm. In fact, more users browse the Internet using their mobile device than a desktop or laptop. In 2017, mobile traffic comprised 52.64% of global internet traffic, And mobile devices are projected to reach 79% of global internet use by the end of 2018.
This means that your website needs to be viewable (and usable!) on all screen sizes.
By using responsive design, you can ensure that your website operates smoothly on all devices. This is not only a time saver for those who visit your website, but it also makes the entire experience much less difficult. There’s nothing more frustrating than having to try to view a website on a small screen, especially when there are pop ups and other unusable features.
The bottom line? Save your visitor’s time by designing using responsive layouts.
Your website is for more than showcasing your brand and conveying your services. It’s critical to focus on overall customer experience to prevent roadblocks that could lead to a frustrating process. Keep these 5 options in mind to save your customers time, making your website a pleasant experience for all who use it.