BUSINESSTOWN Cheap Marketing Hacks

Are Trade Shows Worth the Effort?

You may be wondering, “Do trade shows matter in the age of the Internet and instant communication?” The short answer is a resounding “Yes!” And they matter the most when you are first starting your business, when you feel you can least afford it, and when you feel you have the least time for it!... READ MORE

How to Get Free Publicity for Your Business

“I made a big mistake by not seeking publicity for every single business I ran, including my early, tiny businesses.” There's Always a Publicity Angle When I went into the book business, it was a no-brainer to spend a lot of effort getting publicity—every other publisher was doing it. But I made a big mistake... READ MORE

Cheap Marketing Tricks That Work

Small start-up businesses don’t usually have the resources to launch huge advertising blitzes in multiple media formats. In fact, even if you are already in business, chances are you don’t have an extensive cash allocation earmarked for promotion. There’s also a good chance that you’ve tried many different advertising approaches and vehicles and haven’t hit... READ MORE

Trade Show Success: Setting Strategies, Objectives & Plans

To get the most out of a trade show, you need to give it some thought in advance and plan some strategies and objectives. I’ve put together a list of these that will be useful for many people participating in trade shows. Special Offers It is common practice to offer “show specials” at a slightly... READ MORE

30 Tips to Improve Internet Advertising

Many small businesses are using search engine advertising but are sometimes reluctant to try Internet display advertising, particularly because some creative design work is required. Other businesses like to zero in on specific keywords with search engine advertising. However, I emphasize the key to advertising success is testing and experimenting, and if your Internet advertising... READ MORE

A Beginner’s Guide to Social Media for Your Business

Just diving into social media marketing for your small business because it seems “like everyone else is” could be a very bad idea! First off, if you are starting a new small business, launching social media channels right off the bat may not be the best use of your limited resources. Even if social media... READ MORE

Database Marketing Is for Everyone

“Although no marketing method is a sure bet, chances are terrific that some type of database marketing is going to work really well for your business.” Whether you’re a partner in a consulting firm, a house painter, or president of an international conglomerate, database marketing can be crucial for your success. Database marketing can be... READ MORE