BUSINESSTOWN Presentations: Ditch The PowerPoint & Captivate Your Audience
How to Create the Perfect Pitch Deck
Creating Your Perfect Elevator Pitch
Become Your Own Salesperson
Many businesses use marketing to drive leads to their websites or to their phone lines. Even in these cases, it is often still human contact that turns the lead into a sale, especially for the key customers and the larger clients—the ones that matter the most. Sell with a Personal Touch There is nothing more... READ MORE
Your Business’s Best Selling Tool Is You!
As a small business, you may not be able to match the advertising budget of your larger or more established competitors. But the most powerful way to get a person or a company to do business with you remains a face-to-face presentation. Fortunately, as a small business owner, you can do just as good a... READ MORE
Sales Presentations: Adapt to Your Customers’ Needs
“When you’re selling, you need to leave behind the focus on your business and your products and focus instead on your customer and your customer’s needs.” Especially if you are doing your own selling as the owner/operator of your own business, this may seem difficult at first, or even counterintuitive. You probably can’t wait to... READ MORE
Q&As: Preparing for a Sales Call
Q: What should I wear for sales calls? A: Dress your best! Even in these days of increasingly casual corporate dress, salespeople are usually expected to look sharp. A man should wear a tie and a jacket or at a minimum a notch or two more conservatively then their customers. A woman should dress similarly... READ MORE
Q&As: On Making Sales Calls
Q: Should I send an email or a letter before calling prospects? A: It depends upon the product or service you are selling, its price range, and the type of customer you are calling. Generally, for business-to-business telemarketing, it is recommended that you send an email, a simple letter, a flyer, and perhaps even a... READ MORE