How to Create an Income Statement for Your Business | Business Town

How to Create an Income Statement for Your Business

What Is an Income Statement?

An income statement, otherwise known as a profit and loss statement, is a summary of a company’s profit or loss during any one given period of time (such as a month, three months, or one year).

The income statement records all revenues for a business during this given period, as well as the operating expenses for the business.

Related: The 300 Best Small Business Ideas

What Are Income Statements Used for?

An income statement is one of the most important business financial statements. You use an income statement to track revenues and expenses so that you can determine the operating performance of your business over a period of time. Small business owners use these statements to find out which areas of their business are over or under budget.

These statements allow you to pinpoint specific items that are causing unexpected expenditures, such as cell phone use, advertising, or supply expenses. Income statements can also track dramatic increases in product returns or cost of goods sold as a percentage of sales, and can be used to determine income tax liability.

Income statements, along with balance sheets, are the most basic elements required by potential lenders, such as banks, investors, and vendors. They will use the financial reporting contained therein to determine credit limits. Your income statement could decide if you get a loan or not.

Lenders and investors will also want to see future projected financial statements called pro forma income statements, pro forma balance sheets and pro forma cash flows.

Related: How to Start a Business in 5 Steps

How to Prepare an Income Statement?

To prepare an income statement, you need to understand each individual component.


The sales figure represents the amount of revenue generated by the business. The amount recorded here is the total sales, minus any product returns or sales discounts.

Cost of Goods Sold

This number represents the costs directly associated with making or acquiring your products. Costs include materials purchased from outside suppliers used in the manufacture of your product, as well as any internal expenses directly expended in the manufacturing process.

In a service business where you, as the owner, are the only expense in supplying the service, and you do not pay yourself a salary beyond the company profits, your service expense may be zero. However, in a service business where you pay yourself a salary or have employees, the cost of their labor, including benefits, would be part of your cost of goods sold.

Gross Profit

Gross profit is calculated by subtracting the cost of goods sold from net sales. It does not include any operating expenses or income taxes.

Operating Expenses

These are the daily expenses incurred in the operation of your business. In this sample, they are divided into two categories: selling and marketing and general/administrative expenses.

  • Sales salaries: These are the salaries plus bonuses and commissions paid to your sales staff.
  • Collateral and promotions: Collateral fees are expenses incurred in the creation or purchase of printed sales materials used by your sales staff in marketing and selling your product. Promotion fees include any product samples and giveaways used to promote or sell your product.
  • Advertising: These represent all costs involved in creating and placing print or multimedia advertising.
  • Other sales costs: These include any other costs associated with selling your product. They may include travel, client meals, sales meetings, equipment rental for presentations, copying, or miscellaneous printing costs.
  • Office salaries: These are the salaries of full- and part-time office personnel.
  • Rent: This is the fee incurred to rent or lease office or industrial space.
  • Utilities: These include costs for heating, air conditioning, electricity, Internet, and phone usage incurred in connection with your business.
  • Depreciation: Depreciation is an annual expense that takes into account the loss in value of equipment used in your business. Some examples of equipment that may be subject to depreciation include computers, office furniture, automobiles, and buildings that you own. If you don’t understand depreciation, don’t worry; I will explain it more carefully in a separate section.
  • Other overhead costs: Expense items that do not fall into any of the above categories or cannot be clearly associated with a particular product or function are considered to be other overhead costs. These types of expenses may include insurance, office supplies, or cleaning services.

More financial statements samples for your business: Sample Business Plan financials

Total Expenses

This is a tabulation of all expenses incurred in running your business, exclusive of taxes or interest expense on interest income, if any.

Net Income Before Taxes

This number represents the amount of income earned by a business prior to paying income taxes. This figure is arrived at by subtracting total operating expenses from gross profit.


This is the amount of income taxes that you owe to the federal government and, if applicable, state and local government.

Net Income

This is the amount of money the business has earned after paying income taxes.

What Goes Into an income statement-

Income Statement Example

Before creating your own, take a look at our sample income statement:

For Year Ending 12/31/00
Gross Sales $1,139,437
Less Returns $1,805
Net Sales $1,137,632
Cost of Goods Sold
Materials $47,036
Contract Manufacturing $247,950
Licensing Payments $76,387
Total Cost of Goods Sold $371,373
Gross Profit $766,259
Operating Expenses
Sales & Mktg Salaries $137,243
Collateral & Promotions $13,381
Advertising $27,313
Other Sales & Mkt Costs $3,412
Total Marketing & Sales Expenses $181,349
Office Salaries $115,823
Rent $49,315
Utilities $17,384
Depreciation $11,939
Other Overhead Costs $28,875
Total General & Administrative $223,336
Total Operating Expenses $404,685
Net Income Before Taxes $361,574
Taxes $123,862
Net Income $237,712

For More on Financial Statements and Business Plans

For more on how to create financial statements and projections see my course, Accounting & Financial Statements. This course includes step-by-step instructions, samples and templates for creating historical and pro forma income statements, balance sheets and cash flows.

You may also be interested in my course, How to Create a Business Plan. This course includes step-by-step video instructions, samples and fill-in-the-blank templates for both a one page business plan and a full length business plan.

Accounting & Financial Statements and How to Create a Business Plan are among the more than 130 courses included with BusinessTown. Other popular courses include Start-a-Business 101, How to Find a Business Idea and The Complete Guide to Digital Marketing. You can try BusinessTown for free.

About Bob Adams

Bob Adams is a Harvard MBA serial entrepreneur. He has started over a dozen businesses including one that he launched with $1500 and sold for $40 million. He has written 17 books and created 52 online courses for entrepreneurs. Bob also founded BusinessTown, the go-to learning platform for starting and running a business.