Developing Your Marketing Message
Learn how to create a clear, unique and compelling marketing message. And learn how to identify and target your best prospective customers.
4 lessons, 6 videos
What you’ll learn
What you’ll learn in Developing Your Marketing Message
You’ll learn how to excite your audience and turn them into customers with a unique and compelling marketing message.
Create a marketing message that sets you apart from the competition and makes a true connection with your customers
You will be able to attract customers with a clear marketing message that explains what you are about and what you can do for your customers.
You will be able to write a marketing message that quickly conveys why your business is unique and how it can deliver a benefit to your customers that your competitors can not.
You will learn how to develop a marketing message based upon the core values of your business that will lead to establishing a deep and authentic connection with your customers.
Watch a sample video from the course
Developing Your Marketing Message Content
Your potential customers need to know how you are going to solve their problem or they are going somewhere else. To avoid that, you need a clear marketing message. In this lesson we explain the concept of marketing message, tell you why it is essential, and show you the 6 most important elements you need to work on before reaching out to your customers and building your marketing strategy.
(2:54, 1 video)
What truly differentiates you from your competitors? What makes you unique to your customers? In this lesson, we clearly explain what a Unique Selling Proposition (USP) is and we give you three ways to come up with your very own unique selling proposition that will attract customers like a magnet. We also give you examples of famous USPs to inspire you.
(3:35, 1 video)
Learn how to communicate with your very best customers and potential customers. From “the jobs” to the demographics, we will detail 5 key aspects of your ideal customer profile that will help you come up with marketing tactics and copy that will truly resonate with them.
(2:27, 1 video)
Your core values should be the foundation of your whole marketing strategy. In this lesson, we explain what makes your vision and mission so powerful and we show you how to create your own.
(5:58, 3 videos)
Instructor
Marketing and small business expert
Deb possesses 17 years of communications experience and offers her skills and knowledge to women-owned and small and mid-sized businesses, the wellness industry, and local businesses making a positive impact. She speaks frequently about messaging and marketing and offers both group and one-on-one messaging workshops and intensives.
Get unlimited access to all these popular courses
How BusinessTown is helping people start their own business:
How BusinessTown is helping people start their own business:
Learn how to start a business with our video courses
130+ courses
Unlimited access
50+ tools
Templates & more
Discussion board
Get expert answers
Frequently asked questions:
BusinessTown is an e-learning platform built for people interested in starting and running a business.
On BusinessTown, you get unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts. You also gain access to 50+ business tools and to our discussion board, where you can get expert answers to your business questions.
No matter what you want to learn or where you are on your business journey, there is a course for you.
Marketing, ideas, financing, planning, naming, how to get started… BusinessTown covers everything you need to start and run your business right.
The courses are available anywhere, anytime, on any device, and you can take them at your own pace.
Create your BusinessTown account to get started and try BusinessTown free for 7 days.
BusinessTown includes unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts.
You also get full access to 50+ downloadable tools like worksheets, templates, and samples, and to our discussion board where you can get an answer to any business question you have.
BusinessTown is $19.95 per month. It provides unlimited access to all 130+ courses, all tools, and our discussion board, where you can get expert answers to your business questions.
We offer a free 7-day trial. If you decide that BusinessTown is not for you, then just cancel within 7 days of starting your free trial and you will not be charged at all.
If you wish to cancel your BusinessTown account, you can do so through your account page under the Billing section.
If you have any questions, email us at bbisson@www.businesstown.com. We are more than happy to help!
BusinessTown includes 130+ courses on all business topics: Getting started, business ideas, business plans, strategy, marketing, websites, social media, online advertising, finance, accounting, leadership, sales, legal issues, home-based businesses and more!
Looking for a business idea? Why don’t you check out our course How to Find a Business Idea.
Do you need help creating your business plan? We’ve got you covered. Take a look at our course How to Create a Business Plan.
Do you want to be walked step by step through the entire process of starting a business? Check out our ultimate course, Start-a-Business 101.
Are you not sure that you are ready to start your own business? Consider our course, What It Takes to Start a Business.
Are you looking for financing for a new or existing business? We offer 5 courses on financing a small business. We suggest you start with the course, How to Finance Your Business.
Do you want to learn about marketing? Because it’s so important, we offer over 30 courses on sales and marketing. Consider starting with the short course, Developing Your Marketing Message.
Want to learn about marketing online? We offer 5 courses on creating websites, 6 courses on digital marketing and 5 courses on promoting through social media. To get started we recommend the course, The Complete Guide to Digital Marketing.
Looking to get inspired and learn how other entrepreneurs succeeded in starting and growing their businesses? We offer several courses on this including, How to Succeed as a Woman Entrepreneur.
Do you already have a business and are looking to improve it? We have several courses on this topic. Try starting with the course, How to Boost Profits.
No matter where you are on your business journey, there is a course for you.
On BusinessTown you have access to 50+ downloadable tools like worksheets, samples, and templates to help you start and run a business.
Our most popular tools include:
The Ultimate Startup Checklist, 18 pages
The 300 Best Small Business Ideas ebook, 105 pages
The Complete Business Plan Template, 29 pages
Complete Sample Business Plan, 35 pages
Sample Marketing Plan Under $2k, 12 pages
One Page Marketing Plan Template
One Page Sample Marketing Plan
50 Guerilla Marketing Tactics Worksheet, 8 pages
Business Idea Evaluation Worksheet
8 Basic Steps to Making the Sale Template
Sales Presentations that Your Customers Will Love Template
Sales Presentation Sample Dialog
50 Ways to Generate Endless Sales Leads Worksheet
Cold Calling Script Template and Sample
Emails that Land Sales Template and Sample
Voicemails that Get Callbacks Template and Sample
Income Statement Templates and Samples
Balance Sheet Templates and Samples
Cash Flow Templates and Samples
Calculate Depreciation Template
Key Financial Ratios Sample
How I Started a Successful Business with No Money and No Experience, Case Study
Key Questions to Select the Best Business Idea Worksheet
Validate Your Business Idea Worksheet
Using the 6-Step Approach to Choose a Business Idea Case Study
21 Easy-to-Start Part-Time Business Ideas Guide
42 Home-Based Businesses You Can Start Guide
Why I Repeatedly Changed the Legal Entity of My Business, Case Study
Evaluate Customer Segments and Competitors Worksheet
Differentiate Your Business from Competitors Worksheet
How I Differentiated My First Business in a Crowded Marketplace, Case Study
Creating a Press Release Template and Sample
Marketing Bob’s Rent-A-Bike, Case Study
Planning, Designing and Creating Your Website Worksheet
Search Engine Optimization Worksheet
50 Blog Post Ideas Worksheet
50 Creative Online Marketing Ideas Worksheet
Evaluate Potential Names for Your Business Worksheet
How I Financed Buying a Business Case Study
Cover Letter to Seek Financing Sample
Collection Letter Samples
The Four Quadrant Theory of Time Management Graphic
BusinessTown courses will show you how to start your business right and grow it into a highly successful enterprise.
You will learn from highly experienced entrepreneurs and experts who have been there and done it. You won’t have to learn by trial and error. You won’t have to guess what to do next. BusinessTown courses will guide you through your entire business journey.
Even if you are a beginner you will quickly learn how to start a business you love. If you already have a business, BusinessTown will show how to grow it and make it better.
By just watching one video lesson a day (about 7 minutes average) you can quickly ramp up your business knowledge. No matter where you are on your business journey, there is a course for you taught by an expert on BusinessTown.
What would you like to learn more about today? Starting a business? How to find a business idea? How to write a business plan? How to do your marketing? How to build an online presence? How to get financing? How to prepare financial statements? BusinessTown has courses that cover all these topics and hundreds more.
So if you want to become a smarter entrepreneur and start and build a successful business, you’ll want to start streaming the courses on BusinessTown today.
Copyright © 2021 BusinessTown LLC. All rights reserved. BusinessTown ® is a registered trademark of BusinessTown LLC.
