How to Incorporate Offline Marketing in a Digital Era

It is no secret that in order to make sure that your business is as successful as you want it to be, that you are going to need to embrace the world that is digital media.

Websites, social media, SEO, blogging and everything else out there in the digital world. All of these different approaches are definitely worth trying out for your business. However, that doesn’t mean that you should disregard some of the older styles of marketing.

Offline marketing as it is often known, might be becoming replaced by online marketing, but we feel that it still has a place in the world of marketing,

With companies such as Colour Graphics able to produce such amazing quality graphics for offline marketing it makes sense that making the effort to try out offline marketing, not only as a standalone approach, but alongside digital marketing, is absolutely the best way to go.

But how do you do that? How do you incorporate offline marketing in a digital era? How do you make sure that the two work in harmony and really promote your brand, product or service?
Make sure that your offline marketing points towards your digital marketing

One of the most important things for online marketing of your business is to create a website. This means that when it comes to creating offline marketing, you are going to want to make sure that as many people as possible are sent to your website to find out more information. This can be as simple as adding your website address to your leaflets, posters and newspaper adverts. All of which can really drive in more traffic.

Promote your in store offers and promotions online

The mixture between online and offline marketing doesn’t just work one way, it also works back the other way too. You can use online marketing to promote things that are happening offline in your business. Such as an in-store offer, sale or perhaps a new promotion that you are running.

One of the most useful tools for this is to post on your social media as this is going to attract the most people and really make the most of your in store offer that you are running.

Track your offline marketing efforts using online marketing approaches

The trouble with offline marketing is that it can be hard to know whether or not it is working. One of the best ways to keep a track on your offline marketing efforts is to use online marketing. Create a tracking URL on each of the offline marketing items that you print, the idea behind this is that whilst your customer will be sent to the main central area of your website, you will know exactly how they arrived there and where they were sent from.

Collect your customers email addresses when they visit you in store

If you have a physical store, then you are still likely to get customers coming to visit you. When they get to the till to pay, it is worthwhile asking them whether or not they are happy to join your email database. If they agree, then they will form a part of your email marketing campaign list and you can send them offers, promotions and more information about what your business is going to be able to offer them.

Hold an event and share it online

Do you think that your business would benefit from an event? Perhaps a big sale, a charity event or maybe just a way to get your message out there? Holding an event is an entirely offline marketing approach, this is obvious, however, when it comes to promoting it, you are going to need to rely on your online marketing. Not only this, but as the event is being held, you can use your social media, in particular, to live stream what is happening. Tempting people to learn more about you, or perhaps attend your next event if you plan to hold one.

As you can see, there are definitely some ways that you can bring offline marketing right into the modern world. Not only this, but you can also make sure that your offline marketing efforts actually work hand in hand with your online marketing efforts, creating a complete strategy that you can really trust in making sure that your business is as much as of success as you hope for.