Finding the Right Tool to Build Your Website

  Squarespace? WordPress? Learn how to choose the right platform for the type of Website you want to build for your business.

So how do you
go about getting your website built? For a lot of businesses, there are great resources out there to do this on your own. I’m Phil Greenwald, I run Code Undercover, and today I’m going to tell you about some easy, quick, cheap, and cost-effective ways to get your business’ website off the ground and running.

Find Your Website’s Purpose

If you run a restaurant, or some type of retail establishment, or perhaps you’re an accountant, or a lawyer, any type of business that’s been done before and the sole purpose of your website is to showcase your brand, just to get your name out there, then there’s a lot of options for you.

I want to talk about three in particular: Squarespace, Weebly, and Wix. These are great websites that have a lot of the stuff that all businesses need already built into them. If you’re a restaurant and you need a menu on your website, you can simply create a menu. If you’re a lawyer and you want a list of the services you offer, it’s very easy to do that. All you have to do is go to these websites, sign up, and in just a few hours you can make a website that is live and on the Internet. Clients can begin coming to you.

Content Management System Allows for More Functionality

Now these options are great if the sole purpose of your website is to showcase your brand. Sometimes, however, you need a little bit more functionality. Let’s say you own small financial firm and you want to make a social network for your customers to interact with each other. Social networks have been made many times before. They are more complicated than just showcasing your brand, but you still don’t need to hire expensive developers to get them built.

Instead, you can use something called Content Management System, or CMS for short. The most famous and most widely used of these is called WordPress. And WordPress makes it really easy to create a webpage that has some pretty complex functionality – things like messaging, blogs, message boards, all of this can be accomplished without knowing how to program by using things like WordPress. If you want to create a social network or any type of website that requires a little bit more functionality than simply showcasing your brand, WordPress is the way to get it done.

Getting What You Want From Your Business Website

So to wrap up, if the purpose of your website is just to showcase your brand, just to allow people to get to know who you are, Wix, Weebly or Squarespace. They’re simple, easy to use, and cheap. If you require little bit more functionality, WordPress or other content management systems is a great place to start.

About Phillip Greenwald

Phil Greenwald is the founder and CEO of Code Undercover, a company that teaches people how to code by building their product ideas with them. Whether this means teaching about servers, user experience design, or basic app development, Code Undercover empower innovators to build their own minimum viable product by teaching them one-on-one how to code it.

Phil has lectured on coding at Boston College, Tufts, MassChallenge, Harvard Business School, and teaches regularly at the Harvard Innovation lab on web and mobile App development.