How to Build Your Startup Team

 How to Build Your Startup Team So you have a great idea but don't have the expertise to turn it into a real product... What do you do? Discover how to bring qualified team members on board and how to compensate them.


How to Build Your Startup Team

You’ve got a great idea and now it’s time to move from the concept phase into the building phase and turn your idea into a business. How do you determine whether you need help? When you have a great idea, you’re so excited and ready to go from that amazing concept in your head into actually building a physical product, but there’s a lot that goes into that. You need to figure out whether you need to bring on teammates with specific expertise to help turn your idea into a reality.

My product is the decarboxylator. It’s a heating device that uses precision sensors in the decarboxylation algorithm to heat up cannabis material to activate it so that people can get more accurate dosing and make any cannabis product. It was a pretty great idea, but as somebody without an engineering background, I found it really difficult to take my idea and bring it to life.

Join Professional Associations or Working Groups

There are a lot of ways to find those team members that you need to bring your project to the next level. You might be part of some professional associations or working groups where you can find people with complementary skill sets to yours who you could bring to the table. One thing that is always a struggle when you’re starting to build a new product is funding and being able to pay your team members. You’ll have to think pretty early on about whether you want to compensate your team members with money or whether you’d like to bring them on as part of your company and offer them some kind of equity or other compensation.

Consider Outsourcing

One great option for new startup founders is to use remote work or outsource work. There are many sites that allow you to find really skilled labor at lower cost if you’re using people who are able to work from their homes or from other countries. You really need to make sure, though, that the quality of work that you’re receiving from these outsourced workers meets your standards. If you’re seeking IP for your product, these have to be people you can trust to maintain strict confidentiality.

About Shanel Lindsay

Shanel A. Lindsay is an attorney, entrepreneur, and cannabis advocate. She is the founder and president of Ardent, LLC, a Boston-based biotech company created to provide safe, effective, and convenient products within the cannabis industry. As a drafter of Question 4, Massachusetts’ adult use cannabis law, founding member and co-chair of the Northeast Cannabis Coalition, Massachusetts Patients Advocacy Alliance Patient Advisory Board member, and well-known advocate for cannabis legalization on the east coast and beyond, Shanel is dedicated to improving public understanding of cannabis’ benefits.

Shanel graduated from the University of Pennsylvania and Northeastern University School of Law and began her career as a judicial law clerk for the Massachusetts Superior Court. She then joined the Boston law firm of Sugarman, Rogers, Barshak & Cohen, serving as a civil litigator for Fortune 500 companies before becoming Employment Counsel and Director of Human Resources for the Massachusetts State Lottery Commission. For over 15 years, Shanel has used cannabis medicinally as an alternative to pharmaceuticals. Alongside her professional pursuits, she gained first-hand expertise with various methods of extracting, preparing, and applying cannabis compounds. She leveraged her experience as a patient, business professional, lawyer, and advocate to develop Ardent, LLC. Through her company and continued advocacy, Shanel remains deeply committed to promoting cannabis education in Massachusetts and beyond and is excited to join the faculty of Northeastern Institute of Cannabis.