How do paid advertisements affect your local business? Google will actively dispute that PPC, also known as pay-per-click, affects your business ranking.
Pay-Per-Click Ads Drive Traffic and Engagement
Pay-per-click drives traffic, which helps people spend time on your site, which basically plays towards the engagement factor, which helps your local business and local ranking.
In our company, we use the strategy of launching a pay-per-click campaign in order to index the site much quicker. Especially if you have a large site, this strategy tends to work quite well. Indexing the site and reindexing the site helps your business show up higher in the search engine results. So pay-per-click can be used as quite an effective strategy to index your site and continue to index your site going forward.
Local Paid Results Show Legitimacy
If your potential customer sees your business listing showing up in two places, in local results as well as paid results, that customer will subconsciously perceive your business as the leading one for that particular search query, which can greatly enhance your chances for getting that valuable click. This is why pay-per-click and ad words in particular so important for your local web ranking.
About Daniel Zayets-Volshin
In 2001, Daniel began his career in professional online marketing and web design as an affiliate marketer with an emphasis on display advertising. After this experience, he spent numerous years working as an affiliate manager, SEO and Pay Per Click (PPC) expert preceding his position as a marketing director at a major public records company. All while, successfully launching over 30 campaigns for public records search engines, which included eVerify, CiminalPages, CourtRecords, and InteliGator. These search engines had a combined daily traffic volume exceeding 250,000 unique visitors daily.
Towards the end of first decade of the 21st century, he founded IntermediaWebworks which eventually evolved intowww.WebsiteBoston.com and www.SEOBoston.org – two websites that offer full service web development and Search Engine Optimization for businesses in the Boston area. Currently both websites are running strong and are the top ranked 5 star rated businesses in Google for multiple relevant keywords within their respective categories.
Daniel currently resides in a Boston area with his wife and 2 sons. His family keeps his feet planted in reality and brings him his most joys in life. While his house is asleep, Daniel is always searching know how to educate himself in technology and new result driven methodology in order to take his performance and the performance of his team to the next level. His keys beliefs to success are constant self-education, innovation and automation.