What is the value of a search engine optimization campaign, and how does it differ from local web marketing? My name is Daniel Zayets-Volshin, and today we’re going to discuss that.
SEO Linking Has Contextual Value
SEO and local web markets share a lot of common trends. One of them in particular is linking, but in SEO linking has contextual content and contextual value. When it comes to local, it’s the local intention of the link that is so important. Not to underestimate the value of a contextual link in a local campaign, after all you’re still ranking for keywords, therefore having a relevant link for a particular keyword still would matter a lot.
Be Certain Your Links Are From Reliable Sources
Saying that, it’s not just about the link, it’s the content that is behind the link that would matter so much. So the link has to come from a reliable and relevant source, otherwise it would decrease its relevancy. Please don’t link from questionable sources. Google will eventually catch up with that. As you know, over the past few years, the companies that engaged in deceptive link building structures paid a heavy price for that and paid a heavy price for the customers.
With the properly structured SEO campaign, you will be helping your local web ranking. It is especially relevant if you are trying to optimize for a densely populated area of a major city, because when you start to rank organically, it helps dramatically to improve your local search results.
The Value of Search Engine Optimization in Local Search
SEO campaign is important especially if you’re trying to establish credibility and dominance. And if your listing does not show up for a particular local search intent, SEO is going to pick up the pieces and basically help you rank for a particular search term that might have been abandoned during the local web marketing campaign.
It is especially relevant for some of the long-term keywords which would be quite relevant for your business, especially if somebody might have a local search intent that might not be as specific as a pizza place in Boston. SEO is important, please don’t underestimate its value.
About Daniel Zayets-Volshin
In 2001, Daniel began his career in professional online marketing and web design as an affiliate marketer with an emphasis on display advertising. After this experience, he spent numerous years working as an affiliate manager, SEO and Pay Per Click (PPC) expert preceding his position as a marketing director at a major public records company. All while, successfully launching over 30 campaigns for public records search engines, which included eVerify, CiminalPages, CourtRecords, and InteliGator. These search engines had a combined daily traffic volume exceeding 250,000 unique visitors daily.
Towards the end of first decade of the 21st century, he founded IntermediaWebworks which eventually evolved intowww.WebsiteBoston.com and www.SEOBoston.org – two websites that offer full service web development and Search Engine Optimization for businesses in the Boston area. Currently both websites are running strong and are the top ranked 5 star rated businesses in Google for multiple relevant keywords within their respective categories.
Daniel currently resides in a Boston area with his wife and 2 sons. His family keeps his feet planted in reality and brings him his most joys in life. While his house is asleep, Daniel is always searching know how to educate himself in technology and new result driven methodology in order to take his performance and the performance of his team to the next level. His keys beliefs to success are constant self-education, innovation and automation.