Hi, I’m Aaron Belyea. Today I’d like to share a checklist of essential items your logo should have. I’ve broken these down into five categories.
Your Logo Should Be Distinctive and Proprietary
Number one: your logo should be distinctive, unique to you, and proprietary. Meaning if there’s any graphic element, it should be drawn by your designer, developed by them specific for you.
Ideally there would be a lot of custom typography, whether created from scratch or modified so it’s unique to you.
Keep It Clean!
Number two: keep it clean. You don’t need to represent every aspect of your brand within the logo itself. The bigger branding campaign, collateral, messaging, advertising, that can all be done as part of your system. The logo should be as refined, simple, clean, minimal as possible.
Keep Colors in Mind!
Number three: a dynamic color palette can really help differentiate your brand, but you need to be aware of what it looks like when it’s simplified to just a white or black form.
Make Sure Your Logo Is Scalable
Number four: make sure your logo is scalable. You want to make sure that it can itemize down to a small-scale and still be legible and clean and will represent the brand when it’s news for social media or small on the back of a business card or imprinted on the product itself
Your Logo Should Be Well-Balanced
Number five: the composition of your logo, the graphic element, and the type should be well-balanced. You should think about what it looks like when it scales, you don’t want the graphic element to take over the typography, or when it’s small have the typography overwhelm the graphic element.
A well-designed logo can be critical to your company’s success. Hopefully this checklist will work as a roadmap as you create your identity and household work with a professional.
About Aaron Belyea
Designer + Brander
Alphabet Arm Design
A self-taught artist, Aaron launched his graphic design career while performing in numerous bands in Boston for which he would create a visual image that complimented the band’s music. Aaron later honed his artistic talents at The Planetary Group overseeing the design department for this artist development company. His ability to successfully develop identities rooted in decisive visual concepts led to the establishment of his own studio in 2001. The company name comes from Aaron’s design moniker, “Alphabet Arm”, which refers to the alphabet tattoo wrapped around one of his arms. Aaron can often be found speaking at colleges and universities as well as teaching classes and presentations for various entrepreneur / start-up organizations. When not holding things down at the studio, he is often happiest spending time with his family, drinking beautiful coffees, riding his bike, playing music, watching football and eating avocados.