Now that we’ve gone through the first stage in the market validation process of coming up with your idea, it’s time to start to test it out by building it. But what happens when your idea is a service and not a product? Don’t worry, there are still steps you can follow.
My name is Frank Pobutkiewicz and today we’re going to talk about how to prototype a service.
Selling a Service Is About Reputation and Professionalism
Selling a service is selling yourself. Everything is about reputation. When starting a company that’s going to be providing a service, it’s important to have testimonials, referrals, and as many introductions as you can get.
Getting in front of people is critical to selling your service. Above all else, professionalism reigns supreme. If you’re going to start your own consulting firm, law firm, or accounting firm, having a professional website, professional print material, and professional testimonials are critical to your success.
Related: How to Structure a Service Business
Make Sure To Charge Enough For Your Service
One of the biggest obstacles that people face when starting their first service company is not charging enough. Make sure to charge your customers what’s fair compensation. If you have 30 years of experience in an industry, you should be charging as such. Otherwise, you’re undervaluing yourself and you’re cutting your business off right at its heels.
The customer feedback loop for a service is very similar to collecting feedback for a product. The only difference is that you don’t have a physical good to build.
How to Prototype a Service?
Instead, what you’re going to design is a suite of services that you can package and sell.
Related: The Prototype Development Cycle
Don’t do everything for everyone. Focus on certain things that you can provide at a premium value and people will be able to pay for it. You have to provide the service and follow-up even after you’ve delivered your product or service.
Make sure to get feedback from your customers. Make sure to incorporate that feedback into your next round of services. And most importantly, don’t be afraid to ask for referrals. Developing a service business and prototyping it can be a long process, but stay with it.
If the service that you’re providing is worth what you’re charging for, your business will grow.
About Frank Pobutkiewicz
Frank Pobutkiewicz is the owner and Managing Director of the All-American Model United Nations Programs and Whiteboard Youth Ventures, two education companies that work with high school students from around the world. Over the past six years, Frank has launched or advised the launch of multiple companies, including an international not-for-profit, a consumer electronics company, his two education ventures, and a men’s fashion company, among others.
In 2017, Frank will be publishing a book and multiple games and exercises to help teach entrepreneurship to high school students. His specific views on entrepreneurial education combine skill building, project management, marketplace validation, and rapid prototyping. In addition to teaching and advising, Frank is currently launching three direct-to-consumer product companies and documenting his progress on Medium.
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