What Do You Need in Your Elevator Pitch

  In this video, we explain how your elevator pitch is more than just a value proposition, it’s a pitch to your future investors.

What is an
elevator pitch? Hi I’m Kristin Polito, I’m going to talk with you today about how we explore an elevator pitch and how you can use it to leverage your business. Visualize the name elevator pitch being used to describe your business in a very short period of time, usually 30 to 60 seconds. As you’re talking about and describing your business, you really want to make sure that you note the following: what is your name and what is the name of your business, and what do you want to communicate about it? What is your value proposition? Thirdly, who is your audience? And finally, how do you establish a call to action? These are all going to be very important in establishing a good rapport with your audience. Let’s face it, you may not have a lot of time to basically capture somebody’s attention, especially if you’re looking at a potential ally to help you in delivering on the business.

The Elevator Pitch Communicates The Nature Of Your Business

Consequently, the elevator pitch is something that can help you communicate the nature of your business. So a brief description of your business, what value you offer to your customers, and finally, what it is that you need from your targeted audience. As you build your elevator pitch, you want to ask yourself the following questions before you dress the targeted audience. Number one, is the target audience a potential client that you want to develop and cultivate? Number two, or is it a potential business partner whose skills and experience can complement your business? Or three, could it be a potential investor such as your banker, a relative that you’re close to, or even an angel investor who is interested in helping your business succeed? Identifying the appropriate audience is critical before you build your elevator pitch. You must think of your audience as basically your potential stakeholders who have a vested interest in helping your business to succeed.

About Kristin Polito

Kristin Polito is an accomplished executive and business academic, with a myriad of experience developing enterprise initiatives and marketing campaigns, strengthening positioning and industry standing, and boosting revenues. She knows competitive landscapes and has set drive improvements to enterprise-wide strategic plans, new business development opportunities, product development enhancements, and program delivery. She has worked extensively in the venture capital space with biotech, hi-tech, telecom, and a host of other start-ups.

As a SCORE Mentor, Kristin brings with her the resources of more than 50 additional mentors with a full range of expertise in almost every area of business and non-profits.