Real Estate Sales: Create a Dialogue not a Pitch

  In this episode, Danny Griffin shows you the importance of engaging your audience prior to your sales presentation.

Now, the internet has really discombobulated the technical work of giving presentations, in a good way, though, if you embrace it. Before, there was a long time where we could sit with somebody and explain the benefits of doing business with us. Here’s why you should buy a house with us, these are all things I do, the order I do it in, and you had a long time and you could engage face-to-face and personally.

Use the Internet to Engage Prospects

Well again because the internet has started this process so further back, remember what we’ve gone through to arrive at full presentation mode this time. We’ve gone from giving away our free gift online, we’ve engaged them a little bit deeper with strings of emails, maybe had a few conversations, so that we can actually get into some sort of presentation mode. But remember now, so many people are so frenetically paced that the timeframe that we have, even if we get face-to-face, has shrunk a lot!

Just look at some of the major sites out there that give an intellectual dissertation, they cut them off. 18 minutes you’re off the stage, you get the hook, versus two hours perhaps in the past. So what does that mean? You have to have a combination in your presentations of getting a little bit deeper dive with what? Video!

Use the Internet as a Segue Into a Dialogue

Let’s engage a little bit more before we ever arrive, so they get a flavor for us, and we can capture that short moment on video to give them our strategic wireframe for the benefits. So that by the time we arrive, it’s already warmed up a little bit, so the presentation personally becomes a little bit more of a review, which allows you to have more quality time with somebody to build relationship because you’ve already begun to coach them. So presentations have become a combination of getting a in little bit deeper visually online when you arrive personally you can spend more quality time listening than talking at them.

About Danny Griffin

Danny Griffin hosted #60SecondsToSell a 7 episode TV show that premiered on A&E.

The show was the product of his work as the founder of, a company specializing in the coaching and training of real estate agents and The Griffin Realty Group, a residential real estate brokerage serving home buyers and sellers in Massachusetts.

He learned as the ultimate business apprentice with stops in the investment banking, venture capital and family retail wine businesses before starting his real estate career.

Danny was an experienced investor and commercial developer before becoming a licensed real estate agent in 1999 for Realty Executives, where he became the #7 agent worldwide and then went on to found Danny Griffin Real Estate, now known as The Griffin Realty Group.

Danny was mentored personally by Craig Proctor, the 2x #1 ReMax agent worldwide and spent 7 years as the head coach of Proctor’s Mastery Coaching program before starting his own coaching company.

Danny practices before he preaches every day as an active real estate broker, working directly with home buyers and sellers.

Most importantly, he’s grateful that his wife and 5 children still tolerate him!

Danny can be found pursuing his passions at:,


To hire Danny for a speaking event, call him directly: 774-836-6172