Why User Experience Matters for Your Website

 Why User Experience Matters for Your Website 40 percent of visitors will leave your Website if they don't like how it looks. Learn how to apply the basic principles of user experience your Website.


Hi, my name is Matthew Ferrer. Let’s talk about user experience.

User experience is what happens as a user navigates through an interface. Common examples of user interfaces are websites, applications, and even video games. If the layout of the website is cluttered or unattractive, around 40 percent of visitors will immediately stop engaging with it.

Above the Fold Section

Let’s talk about one of the most important sections of a website: the above-the-fold section. Above the fold is important because you want your most important stuff – the main meat of your actual business or what you’re trying to portray in your storytelling element – inside this top section of the website. This is literally the first impression people get as soon as they land.

Usability and Responsiveness

You want to create user interaction by having an exciting website, and “exciting” isn’t stuff like a lot of sounds or a lot of distractions, because that creates clutter. What you want to do is make sure that you have a responsive website. That means that all the pages on your website are working when it’s resizable, so you don’t have elements that are missing. We are in an era where people are technologically savvy. They don’t settle for less. In a sense, we are also technologically spoiled. So, a site’s performance is important. If it’s not performing well, people will leave.

Make Sure Your Website Clutter-Free

If a page has too much content on it, there’s a higher chance of the website performing slower. You’ve got to keep in mind what you want on your website and whether you actually need certain parts on the site.

You also want your website to be clean and not cluttered. The more cluttered a site, the greater the bounce rate. It is especially important not to have clutter because you don’t want your site to be confusing to a user. You want them to have a better experience as they visit your website.


Websites that require people to scroll longer are more visually unattractive to visitors. So, what can we do? Infographics are a perfect solution. You can present information in a more fun way, it looks a lot more appealing, and it brings that creative element. You want to keep it clean, organized, and most important, consistent. More consistency means that you know where your clicks are going and there is less confusion.

One of my favorite trends right now is more general humor in the text or images. A good example is when you show humor through broken pages. The common one is the “404 error,” where you can’t find the page or it says, “Page Not Found.” On some of these pages, you could find these little funny designs or funny animals. For example, Google says, “Whoops, we can’t find that page.” This lets the user know that the page is not there and it’s a place where the programmer or the people maintaining the website can add humor and entertainment for visitors.

About Matt Ferrer

Matthew Ferrer has been interested in studying and making visual art for as long as he remembers, and has been doing it professionally over the past 7 years. His education background in Business Marketing and Interactive studies provided a practical insight into the mindset of the consumer while the military background in the Army gave him the structure and discipline to take on challenges presented by modern-day media channels. Matthew relies on technology-driven methods, constant self-improvement and the practical digital marketing logic to present the visual answers to the most complex UI/UX problems facing the consumer and businesses alike.

He is currently a senior project manager at WebsiteBoston.com, one of the industry leading digital marketing and website design services in the Boston. He manages a team of design and programming experts to create exceptional websites based on highest quality design aesthetics and effective marketing objectives.