These days, people often get confused while choosing their marketing strategies. There are a number of marketing strategies out there that are classified under two main types; traditional marketing, and digital marketing.
However, as this always have been a critical discussion, there are many authors who have discussed this argument in detail. So, if you are looking for some books, to understand the topics clearly, you can visit Booksrun , as they can provide you with the best answers.
There are many theories about the pros and cons for both marketing strategies and we will discuss them here.
Traditional Marketing- An Old Strategy For Marketing
Marketing has always been about printing poster, leaflets, pamphlets, and publishing them in newspapers and other print media sources such as magazines. This is traditional marketing.
In the 21st century, the younger generations, do not prefer these kinds of marketing strategies because they are fully engaged with the digital world.
However, many people around the world still respond positively to traditional marketing. Below are some of the advantages of this kind of advertising.
Pros The longevity of this type of marketing helps traditional stay relevant. Marketers and customers alike accept traditional purely because of its longevity.
Cons: You can only reach limited audiences in certain areas. Traditional marketing also costs more than digital marketing does.
Digital Marketing- A New Generation Marketing Strategy
This is the new-era strategy of marketing, where marketers target their audiences with the help of the internet using mediums such as social media platforms, search engines, and online videos.
This type of marketing strategy is accepted worldwide, and is one of the most successful. However, there are also drawbacks to using digital marketing.
Pros: The most important pros of this type of marketing is the ability to reach a wide audience. Digital technologies allow marketers to reach potential customers around the world.
It is also easier to measure conversion rates using digital marketing than it is using traditonail marketing.
Digital marketing also yields high conversion rates.
Cons: The only main flaw is that it takes time to understand the conversion rates.
Which is Better? The Synopsis
There are a number of books that can help you to decide the best digital marketing strategy for your business, one example being Booksrun.
The main takeaway, however, is that In this century, with the development of technology, we are becoming more digital day by day. From complex tasks such banking and taking tuition loans to simple tasks such as reading magazines, we are doing it all online. So, from a common sense perspective, it is better to opt for a digital marketing strategy in order to reach the largest audience possible and boost your conversion rates.