Where Does Video Marketing Stand?

Is the Golden Age Here?

Going by the success of video marketing last year, it’s safe to say that 2017 will be at the very least as good, if not better. The reason for this is simple. People saw the results of what can happen when a video is put out there. And there is nothing like numbers to turn people’s heads. Even the social media giants are accepting the fact that videos are the future, meaning most of the content that people share on social media will be video based. This is huge. In fact, most large corporations and marketing companies are no longer asking whether or not to do video, but how much video needs to be done. Some are now calling this the golden age of video.

See It to Believe It

So, what changed? Why did a medium that has existed in some form or another for a while now suddenly became more popular relatively recently? There are several reasons for this. In the “good old days,” about the only useful metric people had was how many hits the video got. Not so anymore. One of the biggest changes was in the technology itself, or the software. Nowadays it is possible to include embedded surveys, questions and quizzes, and links to URLs. This took the boring and mundane task of watching a video and made it more interesting and engaging. The videos themselves also became more interesting, such as 360-degree videos. All of this gave marketers and salespeople a much more in-depth analysis as to what’s going on in people’s minds.

It Gets Personal

So, what does all this mean for people looking to put their products out there in 2017? One of the predictions is that videos will be created more with a niche market in mind, as opposed to a mass audience. Even with all of this progress in technology, videos are mostly being produced without a specific audience or customer in mind. This is going to change. Once marketers realize that they can target a specific demography or group, video content will reflect that. There is even a term for it, and it is called personalization. The only concern some may have with personalized videos is that the content must increase. This will obviously require more strategy when the actual video is put together. Naturally, this means that making videos that cover material using broad strokes will slowly disappear or, at the very least, become a much smaller segment.

The Results Are In

Large companies have always had the luxury of having large marketing departments and large budgets to support them. But what about the little guy? Small business video marketing has really taken off. The low cost of video making has enabled small businesses to become much more competitive and give the larger companies a run for their money. And to make matters better, the large search engines are optimizing their search algorithms to include and even give priority to videos. Couple this with the capability of ordering products through video, and you now have a winner indeed.

What Exactly Are You Looking At?

So far, the popularity of videos and their capability as a powerful marketing tool has been discussed. The following are the main points to take away from all this.

1. Show what the product is capable of
2. Answer frequently asked questions by using demonstrations
3. Interviews with real customers and their testimonials
4. With some types of video service, real-time product presentation is possible
5. Do profiles and interviews with staff members