How to Build Your Local Web Presence

  Geographical intent is the most important component in establishing a localized presence online - this video will tell you why.

So how does
Google treat the local listing? My name is Daniel Zayets-Volshin and today we’re going to talk about how you can claim your local listing online.

Search Location is Essential

Geographical intent is the most important part of the local presence.

So, for example, if you own a pizza place somewhere in Boston, most likely that pizza place is not going to be displayed in New York City. But if you own a car dealership and you’re searching for Boston, the search radius might expand to accommodate the nearby locations. Therefore, the amount of competitors will also greatly affect how your business will be displayed. Also, in some cases in densely populated areas, you might choose to optimize the particular zip code, as that will increase the chances of being a more focused target for the particular zip code. So how do you claim your business?

Google Applications to the Rescue

You can type in Google “Google my business” and follow the steps from that point to register it online. You can also download the application Google my business from IOS or Google Play and take it from there.

You would have to specify the type of business it is. If your business is not found, you will need to include the listing, specify that you are the authorized party acting on the business behalf, and then request the postcard, or in some cases a phone call to confirm that the business actually belongs to you or you are actually a representative of the business.

If you did request a postcard, it will take a few days to receive it. If you haven’t received it on time, you need to follow-up and request the card again. If you continue to experience these issues, it might be worth it to reach out to the Google support team and ask for assistance. Once you receive the postcard and tell with Google that you are the business owner, you can claim it online. From that point onwards, your path to local marketing begins.

About Daniel Zayets-Volshin

In 2001, Daniel began his career in professional online marketing and web design as an affiliate marketer with an emphasis on display advertising. After this experience, he spent numerous years working as an affiliate manager, SEO and Pay Per Click (PPC) expert preceding his position as a marketing director at a major public records company. All while, successfully launching over 30 campaigns for public records search engines, which included eVerify, CiminalPages, CourtRecords, and InteliGator. These search engines had a combined daily traffic volume exceeding 250,000 unique visitors daily.

Towards the end of first decade of the 21st century, he founded IntermediaWebworks which eventually evolved and – two websites that offer full service web development and Search Engine Optimization for businesses in the Boston area. Currently both websites are running strong and are the top ranked 5 star rated businesses in Google for multiple relevant keywords within their respective categories.

Daniel currently resides in a Boston area with his wife and 2 sons. His family keeps his feet planted in reality and brings him his most joys in life. While his house is asleep, Daniel is always searching know how to educate himself in technology and new result driven methodology in order to take his performance and the performance of his team to the next level. His keys beliefs to success are constant self-education, innovation and automation.