Any social media marketer worth their weight is going to tell you that your social media activity needs to drive email subscribers. Hi, I’m Bryan Caplan, CEO of BJC Branding, and I’m going to introduce three ways to grow your email list on Facebook.
1. Add Multiple Subscription Links
You want to add your subscription link to multiple places around Facebook. Put it in your “About Us” or “Description.” Add it to the “Call to Action” at the top of your business page so that people can sign up and go right to your subscription link. Also, you want to make sure that you’re putting it in your posts. About 20 percent of your posts should be self-promotional. You should be shameless. And in some of those shameless posts, you should tell people what they’re missing out on by not subscribing and have a link to subscribe to your email.
2. Run a Promotion
Consider running a promotion. There are plenty of third-party apps, like Rafflecopter, or Constant Contact has some social apps as well, that allow you to do a drawing. Now you can’t make people like your page in order to take part in a contest, but you can ask for their email addresses, especially because you have to notify them if they won. So this is a great way to grow your email list and also give some goodwill to the community.
3. Share Your Email Campaign on Facebook
Let’s talk Constant Contact. When you send out an email, you’re actually able to publish that same email campaign on Facebook. By doing so, you’re adding more content for people who may not see it in their inbox. And also you’re giving them the option, in your email campaign, if you’re following best practices, to join your mailing list right there.
About Bryan Caplan
Bryan Caplan helps businesses elevate their digital marketing. Award-winning CEO of BJC Branding and professional speaker, Bryan travels the country, presenting on a wide range of digital marketing topics.
Bryan has provided digital marketing strategy to well over 1,000 businesses since 2010 and is a guest lecturer at Suffolk University School of Business. He is also a contributing columnist to several publications including GoDaddy, BlueHost, Constant Contact, BusinessTown, and the Boston Business Journal.