How to Finance Your Business

Discover all of the viable financing alternatives for your business. Learn the pros and cons of each one. Plus learn how to approach them.

4 lessons, 13 videos (1h 24m), 1 case study

What you’ll learn

What you’ll learn in How to Finance Your Business

Learn which funding sources are right for you and how to approach them.

  • You will learn what you need to do before approaching funding sources and how to make a highly compelling pitch.
  • You will discover the best ways to finance a business. You’ll discover which alternative is the best fit for you and what you need to do to maximize your chances of getting funded.
  • You will discover virtually every possible funding option. You will get more than 20 creative alternatives, including crowdfunding, online lending, merchant cash advances and more.

There is always a way to finance your business, even a small startup.

Know what to expect and how to prepare. This course will explain what type of financing you should go for, how to reach out to potential investors, and how to make a compelling presentation. 

A deep dive into financing alternatives. This course will show you all the most common funding sources and present their advantages and disadvantages. This includes family and friends, banks, angel investors, venture capitalists, online lenders, SBA loans, four different types of crowdfunding, personal loans, merchant cash advances, free government grants and many more. Plus serial entrepreneur Bob Adams will give you many of his favorite alternative financing options.

Watch a sample video from the course

How to Finance Your Business Content

There are always many alternative ways to finance your business even if it is a startup. In this lesson, serial entrepreneur Bob Adams will show you what you need to know before going after financing. You will discover what debt and equity financing mean and the advantages and disadvantages of each one. Bob will also show you how to reach out to potential financiers, what to say during your presentation, and the documents you need to prepare to maximize your chances of getting funded. 

(18:52, 4 videos)

In this lesson, you will discover the most common funding sources for startups and other small businesses and see which one would be a good fit for you. Bob Adams will explain why friends and family can be a solid choice – even if you don’t look forward to asking them for money.  You will learn how to approach them and what to say and what to provide during your pitch. You will discover how angel investors and venture capitalists could help finance your business if they think you are a good fit for them. Bob will also tell you how to approach traditional banks and how to get help from the Small Business Administration (SBA).

(33:03, 5 videos)

In this lesson, you will discover many other options to finance your business. You will learn about online lending, merchant cash advances and 4 different types of crowdfunding. Bob will detail the advantages and disadvantages of each option. You will also get 17 creative ways to obtain money for your business.

(32:20, 4 videos)

Financing your business could be easier than you think. In this case study you will discover how serial entrepreneur Bob Adams managed to get $50,000 to buy a business by combining seller financing, bank financing and friends and family financing. 

(1 case study)


Bob Adams

Serial entrepreneur, Harvard MBA and founder of BusinessTown

In this course, Bob shows you exactly how to choose and obtain financing for your business. Bob Adams shares the same strategies that he used to build over a dozen successful businesses. Bob has mastered the art of starting businesses with very little money, and making them highly profitable.

Bob started his book publishing company in his basement apartment with just $1500 and no related experience. He built it into one of the largest independent publishers in the US, achieving industry-leading profit margins. He later sold this business for $40 million.

Bob has written 17 books and created 52 courses that have helped over one million entrepreneurs worldwide. Bob also served on the investment committee of the Watermill Group where he evaluated business plans and helped decide which proposals to fund.

BusinessTown founder Bob Adams’s courses & books have been featured in:

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BusinessTown is an e-learning platform built for people interested in starting and running a business. 

On BusinessTown, you get unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts. You also gain access to 50+ business tools and to our discussion board, where you can get expert answers to your business questions.

No matter what you want to learn or where you are on your business journey, there is a course for you. 

Marketing, ideas, financing, planning, naming, how to get started… BusinessTown covers everything you need to start and run your business right. 

The courses are available anywhere, anytime, on any device, and you can take them at your own pace. 

Create your BusinessTown account to get started and try BusinessTown free for 7 days. 

BusinessTown includes unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts.

You also get full access to 50+ downloadable tools like worksheets, templates, and samples, and to our discussion board where you can get an answer to any business question you have. 

BusinessTown is $19.95 per month. It provides unlimited access to all 130+ courses, all tools, and our discussion board, where you can get expert answers to your business questions.

We offer a free 7-day trial. If you decide that BusinessTown is not for you, then just cancel within 7 days of starting your free trial and you will not be charged at all.

If you wish to cancel your BusinessTown account, you can do so through your account page under the Billing section. 

If you have any questions, email us at [email protected] We are more than happy to help!

BusinessTown includes 130+ courses on all business topics: Getting started, business ideas, business plans, strategy, marketing, websites, social media, online advertising, finance, accounting, leadership, sales, legal issues, home-based businesses and more!

Looking for a business idea? Why don’t you check out our course How to Find a Business Idea. 

Do you need help creating your business plan? We’ve got you covered. Take a look at our course How to Create a Business Plan.

Do you want to be walked step by step through the entire process of starting a business? Check out our ultimate course, Start-a-Business 101. 

Are you not sure that you are ready to start your own business? Consider our course, What It Takes to Start a Business.

Are you looking for financing for a new or existing business? We offer 5 courses on financing a small business. We suggest you start with the course, How to Finance Your Business.

Do you want to learn about marketing? Because it’s so important, we offer over 30 courses on sales and marketing. Consider starting with the short course, Developing Your Marketing Message.

Want to learn about marketing online? We offer 5 courses on creating websites, 6 courses on digital marketing and 5 courses on promoting through social media. To get started we recommend the course, The Complete Guide to Digital Marketing.

Looking to get inspired and learn how other entrepreneurs succeeded in starting and growing their businesses? We offer several courses on this including, How to Succeed as a Woman Entrepreneur.

Do you already have a business and are looking to improve it? We have several courses on this topic. Try starting with the course, How to Boost Profits.

No matter where you are on your business journey, there is a course for you.  

On BusinessTown you have access to 50+ downloadable tools like worksheets, samples, and templates to help you start and run a business. 

Our most popular tools include:

The Ultimate Startup Checklist, 18 pages 

The 300 Best Small Business Ideas ebook, 105 pages 

The Complete Business Plan Template, 29 pages

Complete Sample Business Plan, 35 pages 

Sample Marketing Plan Under $2k, 12 pages

One Page Marketing Plan Template

One Page Sample Marketing Plan

50 Guerilla Marketing Tactics Worksheet, 8 pages

Business Idea Evaluation Worksheet 

8 Basic Steps to Making the Sale Template

Sales Presentations that Your Customers Will Love Template

Sales Presentation Sample Dialog

50 Ways to Generate Endless Sales Leads Worksheet 

Cold Calling Script Template and Sample

Emails that Land Sales Template and Sample

Voicemails that Get Callbacks Template and Sample

Income Statement Templates and Samples

Balance Sheet Templates and Samples

Cash Flow Templates and Samples

Calculate Depreciation Template

Key Financial Ratios Sample

How I Started a Successful Business with No Money and No Experience, Case Study

Key Questions to Select the Best Business Idea Worksheet

Validate Your Business Idea Worksheet

Using the 6-Step Approach to Choose a Business Idea Case Study

21 Easy-to-Start Part-Time Business Ideas Guide

42 Home-Based Businesses You Can Start Guide

Why I Repeatedly Changed the Legal Entity of My Business, Case Study

Evaluate Customer Segments and Competitors Worksheet

Differentiate Your Business from Competitors Worksheet

How I Differentiated My First Business in a Crowded Marketplace, Case Study

Creating a Press Release Template and Sample

Marketing Bob’s Rent-A-Bike, Case Study

Planning, Designing and Creating Your Website Worksheet

Search Engine Optimization Worksheet

50 Blog Post Ideas Worksheet

50 Creative Online Marketing Ideas Worksheet

Evaluate Potential Names for Your Business Worksheet

How I Financed Buying a Business Case Study

Cover Letter to Seek Financing Sample

Collection Letter Samples

The Four Quadrant Theory of Time Management Graphic

BusinessTown courses will show you how to start your business right and grow it into a highly successful enterprise. 

You will learn from highly experienced entrepreneurs and experts who have been there and done it. You won’t have to learn by trial and error. You won’t have to guess what to do next. BusinessTown courses will guide you through your entire business journey.

Even if you are a beginner you will quickly learn how to start a business you love. If you already have a business, BusinessTown will show how to grow it and make it better.

By just watching one video lesson a day (about 7 minutes average) you can quickly ramp up your business knowledge. No matter where you are on your business journey, there is a course for you taught by an expert on BusinessTown.

What would you like to learn more about today? Starting a business? How to find a business idea? How to write a business plan? How to do your marketing? How to build an online presence? How to get financing? How to prepare financial statements? BusinessTown has courses that cover all these topics and hundreds more.

So if you want to become a smarter entrepreneur and start and build a successful business, you’ll want to start streaming the courses on BusinessTown today.

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