Sales Strategies for Founders
Learn how to build a scalable sales process that gets results and propels your business forward.
6 lessons, 6 videos
What you’ll learn
What you’ll learn in Sales Strategies for Founders
You will learn the best ways to manage and boost sales as a founder.
Build a solid sales process that gets real results
This course will show you how a founder should develop a highly effective sales process. You’ll get key insights into what really makes a difference in consistently achieving high sales goals.
Focus on the right prospects and sales strategies. This course will show you how to prioritize your efforts and be as effective as possible.
Become a sales scientist. Unlock the power of A/B testing and case studies and focus your sales efforts on what makes a real long-term difference.
Watch a sample video from the course
Sales Strategies for Founders Content
How do you figure out what works in sales for your business? How do you learn that quickly? You have to treat sales as a science. That means split testing everything. In this lesson, John Barrows tells you about how you can apply A/B split tests to your sales strategy. He also gives you 5 different approaches you can test to handle objections.
(3:19, 1 video)
What is your ideal customer profile and why is it so important? Well, you don’t want to spend time and ressources going after prospects that are a poor fit for your business. In this lesson, you will learn a tiered approach to find your ideal customer. You will be able focus your sales efforts on people that will quickly propel your business forward.
(3:40, 1 video)
In this lesson, John Barrows explains why he thinks case studies are the only marketing material you should focus on. He shows you how to use them in your sales process to tell the story of your business and attract customers.
(2:51, 1 video)
Do you want better sales results? Do you want your sales efforts to be more predictable and scalable? Do you want to set up your sales reps for success? Then, you need to segment your sales process. This lesson will explain why and show you how to make it happen.
(4:12, 1 video)
Should you build or buy your sales reps when you are getting started? In this lesson, John Barrows presents the pros and cons of the two approaches. He tells you what characteristics you should be looking for in a sales reps and what is ultimately his favorite option.
(3:30, 1 video)
Why does it seem easy to tell your story and make the sale as the founder? Because you are passionate about your company and what it does for customers. Unfortunately, it is often much harder for your sales reps to communicate this passion. Learn what you need to do from the start to make sure the transition from founder-salesperson to sales reps goes as smoothly as possible.
(1:50, 1 video)
Instructor
Sales and consulting expert
John Barrows currently provides sales training and consulting services to some of the world’s leading companies like Salesforce.com, Linkedin, Apttus, DropBox, Box and many others. His previous experiences span all aspects of Sales at every level from making 400 cold calls a week doing inside sales to running sales as a VP for his first start up and selling it to Staples.
He’s an active sales professional who has learned a lot about what works and doesn’t work in Sales and loves sharing the tips and techniques he has found to have had an impact along the way. His main goal is to improve the overall education and quality of Sales by sharing ideas and techniques that work.
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