How to Succeed as a Woman Entrepreneur

Woman entrepreneurs share their stories of how they started their own businesses. They explain their strategies to overcome challenges, stay motivated, make the best decisions and achieve success.

7 lessons, 7 videos

What you’ll learn

What you’ll learn in How to Succeed as a Woman Entrepreneur

You will learn what it really means to start a business as a woman entrepreneur.

  • You will meet 8 successful businesswomen that will share their experiences in starting their own businesses.
  • You will learn how to overcome the challenges faced by women entrepreneurs. You will get advice on starting freelancing, consulting, product and online businesses.
  • You will get actionable strategies including how to get started on a small budget, how to plan a new business, how to reach your first customers and how to stay positive.

8 successful women entrepreneurs will share their experience with you

Inspiring advice from women who have done it before. How to start on a budget, what to do first, what to watch for, how to promote your business, how to get funding, how to keep motivated and more…

Different profiles and niches. Get specific advice on craft businesses, online businesses, consulting and freelancing. There are plenty of ways to become an entrepreneur.

Be prepared to succeed in business. After taking this course you will be aware of the challenges that await you and what you need to do to boost your chances of success as you start and build your own business.

Watch a sample video from the course

How to Succeed as a Woman Entrepreneur Content

Ready to feel inspired? In this lesson, entrepreneur Holly Christensen tells you the story of how she started Dune Jewelry. You will discover how she turned her seemingly quirky idea into a thriving business. She will tell you what she did first, how she used craft shows to promote her products and how to react to negative feedback.

(5:45, 1 video)

In this lesson, former editorial director at Entrepreneur magazine and lifelong business journalist Rieva Lesonsky shares her rich business experience. She will explain how women saw entrepreneurship as an opportunity to reach equality. She will highlight a few specific challenges women entrepreneurs face and what they can do to overcome them. Rieva will also share with you how, after all these years writing about business, she took the leap and launched her own media company. 

(12:24, 1 video)

Twin sisters Megan and Jessica talk about how they launched Two Good Cocoa, the chocolate blend with an ethical twist. You will discover how they came up with an idea, how they got organized and planned things out, and how they bootstrapped their business. They will also tell you how they got the word out and how they manage to stay organized. You will learn their secrets to handle doubts and hardships. 

(9:56, 1 video)

Don’t let the lack of funds hold you back. You can start a business with limited resources. Thea Perez did it and she will show you how you can do it too. She will give you her best advice to stay focused, to come with a plan ,and to tackle your goals. You will also discover how you can supercharge your business on a budget by getting a mentor and using the many free resources available out there. 

(4:31, 1 video)

In this lesson, you will learn the most important keys to succeeding as a freelancer from a woman entrepreneur that has dedicated most of her career to helping them. You will learn what you should do before getting started, how to properly manage your time, how to market yourself, how to get jobs, how to price yourself, and how to deal with obstacles. 

(20:30, 1 video)

Have you ever thought of becoming a consultant? In this lesson, consulting expert Catherin Morgan will share with you her keys to success. You will learn how to come up with a plan, how to select your customer, how to price your service, how to handle marketing, how to sell yourself, how to use technology and more… You will also discover the most common consulting mistakes and how to avoid them. 

(25:59, 1 video)

Working with the government has many advantages. In this lesson, you will learn how working with the government can propel your business forward. You will discover how to utilize government assistance, how to get certifications to increase your chances of getting contracts, and how to increase your revenue. 

(16:39, 1 video)


Holly Christensen

Owner of Dune Jewelry

Originally from Cape Cod, Holly Daniels Christensen began making beach sand jewelry in 2007. She gave up an established real estate career in Boston and launched Dune Jewelry in 2010.

Sourcing sand from all seven continents and thousands of beaches, Dune Jewelry features stylish rings, earrings, necklaces, bracelets, charms and men’s accessories set in sterling silver and all handmade in the USA.

Christensen made the move from fashioning the items on her kitchen table to working with a staff of 20+ in a 2,000 square-foot space in an old mill building in Hyde Park, Mass. She now fills orders for over 650 retailers throughout the world and is proud to give back to nature by donating to several coastal preservation programs.

Rieva Lesonsky

President and CEO of GrowBiz Media

Rieva Lesonsky is president and CEO of GrowBiz Media, a custom content and media company focusing on small business and entrepreneurship, and the blog She’s a nationally-known speaker, best-selling author, and authority on entrepreneurship and has covered the industry for more than 30 years. Prior to starting GrowBiz Media, she was the long-time Editorial Director of Entrepreneur magazine.

Lesonsky regularly writes about small business and entrepreneurship for numerous websites. She also consults with and produces content for corporations targeting entrepreneurs and small business owners.

Lesonsky has appeared on the Today Show, Good Morning America, CNN, The Martha Stewart show and Oprah, and can regularly be seen on MSNBC’s Your Business.

Megan & Jessica Waddell

Founders of Two Good Cocoa

Megan and Jessica were inseparable from pre-school all the way through college — “from womb-mates to roommates” their mom likes to say. After the duo graduated from college in 2010, Jessica started her family and showed a talent for making delicious concoctions in the kitchen while Megan learned the ins and outs of the food industry working at the corporate level of a popular dessert franchise.

When Jessica saw the watered-down hot cocoa being served at a local pumpkin patch, she knew she could do better. So she set out to create some quality flavors—and people agreed! With Megan acting as the official taste-tester, the twins created some delicious hot cocoa blends and set up shop on the internet.

But their company, Two Good Cocoa, doesn’t just taste good, it does good! Ten percent of profits from every purchase goes to one of five charities that customers can choose from at checkout. These twin sisters are making a name for themselves one mug at a time

Thea Perez

Design expert and business owner

After graduating from the Rhode Island School of Design with a BFA in Apparel Design, Thea climbed the ranks at several companies working as a designer with an emphasis on sweater design, knit garments, and surface embellishment. Her early career allowed her to travel the world from the Paris to Hong Kong and gain wealth of insight to the inner workings of the apparel business as well as further developing her design skills.

In addition to her career in the fashion industry, Thea has also taught Design and Drawing in the Apparel department for the undergraduate program at RISD. Since then, Thea has served a variety of clients in the fashion industry while at the helm of her own company, Thea Perez Design. 

Most recently, Thea has launched a new venture, Polychrome, which is an online marketplace for original print patterns and trend direction for the fashion industry. Polychrome represents the work of many diverse and talented artists all of whom work as a collaborative. In her role as Creative Director, Thea guides the team to create prints in line with upcoming trends for the fashion industry.

Julie Cortes

Freelancing and entrepreneurship expert

Julie Cortés has run her own advertising/marketing copywriting and proofreading business for nearly 20 years, working with ad agencies, design shops, corporations, small businesses and just about everything in between. A lifelong leader, she founded The Freelance Exchange—a professional trade organization that caters to freelance creatives, offering a network of support and continuing education, and also to agencies and business, providing an easy and free resource to find talent. 

With years of advocacy, mentoring and coaching under her belt, Cortés developed a college-level Freelancing 101 course and is now an adjunct professor teaching at the renowned Kansas City Art Institute. Widely sought out for speaking engagements and media interviews, Cortés truly lives her passion of helping others become successful through ‘solopreneurship’.

Catherine Morgan

Consulting expert

Catherine Morgan is the founder of Point A to Point B Transitions Inc., a business consultant to consultants, and a career transition expert. Catherine is an experienced independent consultant and former employee of three of the former Big Five consulting firms. Catherine combines strategy development with accountability coaching. She speaks frequently on topics related to productivity, career transition, small business, and entrepreneurship. Catherine doesn’t take herself seriously, but takes her subject matter very seriously.

Jean Kristensen

Small business and growth expert

A small business and MWBE growth specialist, advocate, executive coach and trainer, Jean Kristensen is a woman on a mission to help others achieve their mission. Whether mentoring budding entrepreneurs, developing growth and marketing strategies for small businesses or consulting government agencies or prime contractors on fulfilling participation goals with qualified vendors, she is uniquely skilled at supporting clients reach their next level of success with measurable improvements and increases in revenue.

Get unlimited access to all these popular courses

How BusinessTown is helping people start their own business:

How BusinessTown is helping people start their own business:

Learn how to start a business with our video courses

130+ courses

Unlimited access

50+ tools

Templates & more

Discussion board

Get expert answers

Frequently asked questions:

BusinessTown is an e-learning platform built for people interested in starting and running a business. 

On BusinessTown, you get unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts. You also gain access to 50+ business tools and to our discussion board, where you can get expert answers to your business questions.

No matter what you want to learn or where you are on your business journey, there is a course for you. 

Marketing, ideas, financing, planning, naming, how to get started… BusinessTown covers everything you need to start and run your business right. 

The courses are available anywhere, anytime, on any device, and you can take them at your own pace. 

Create your BusinessTown account to get started and try BusinessTown free for 7 days. 

BusinessTown includes unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts.

You also get full access to 50+ downloadable tools like worksheets, templates, and samples, and to our discussion board where you can get an answer to any business question you have. 

BusinessTown is $19.95 per month. It provides unlimited access to all 130+ courses, all tools, and our discussion board, where you can get expert answers to your business questions.

We offer a free 7-day trial. If you decide that BusinessTown is not for you, then just cancel within 7 days of starting your free trial and you will not be charged at all.

If you wish to cancel your BusinessTown account, you can do so through your account page under the Billing section. 

If you have any questions, email us at [email protected] We are more than happy to help!

BusinessTown includes 130+ courses on all business topics: Getting started, business ideas, business plans, strategy, marketing, websites, social media, online advertising, finance, accounting, leadership, sales, legal issues, home-based businesses and more!

Looking for a business idea? Why don’t you check out our course How to Find a Business Idea. 

Do you need help creating your business plan? We’ve got you covered. Take a look at our course How to Create a Business Plan.

Do you want to be walked step by step through the entire process of starting a business? Check out our ultimate course, Start-a-Business 101. 

Are you not sure that you are ready to start your own business? Consider our course, What It Takes to Start a Business.

Are you looking for financing for a new or existing business? We offer 5 courses on financing a small business. We suggest you start with the course, How to Finance Your Business.

Do you want to learn about marketing? Because it’s so important, we offer over 30 courses on sales and marketing. Consider starting with the short course, Developing Your Marketing Message.

Want to learn about marketing online? We offer 5 courses on creating websites, 6 courses on digital marketing and 5 courses on promoting through social media. To get started we recommend the course, The Complete Guide to Digital Marketing.

Looking to get inspired and learn how other entrepreneurs succeeded in starting and growing their businesses? We offer several courses on this including, How to Succeed as a Woman Entrepreneur.

Do you already have a business and are looking to improve it? We have several courses on this topic. Try starting with the course, How to Boost Profits.

No matter where you are on your business journey, there is a course for you.  

On BusinessTown you have access to 50+ downloadable tools like worksheets, samples, and templates to help you start and run a business. 

Our most popular tools include:

The Ultimate Startup Checklist, 18 pages 

The 300 Best Small Business Ideas ebook, 105 pages 

The Complete Business Plan Template, 29 pages

Complete Sample Business Plan, 35 pages 

Sample Marketing Plan Under $2k, 12 pages

One Page Marketing Plan Template

One Page Sample Marketing Plan

50 Guerilla Marketing Tactics Worksheet, 8 pages

Business Idea Evaluation Worksheet 

8 Basic Steps to Making the Sale Template

Sales Presentations that Your Customers Will Love Template

Sales Presentation Sample Dialog

50 Ways to Generate Endless Sales Leads Worksheet 

Cold Calling Script Template and Sample

Emails that Land Sales Template and Sample

Voicemails that Get Callbacks Template and Sample

Income Statement Templates and Samples

Balance Sheet Templates and Samples

Cash Flow Templates and Samples

Calculate Depreciation Template

Key Financial Ratios Sample

How I Started a Successful Business with No Money and No Experience, Case Study

Key Questions to Select the Best Business Idea Worksheet

Validate Your Business Idea Worksheet

Using the 6-Step Approach to Choose a Business Idea Case Study

21 Easy-to-Start Part-Time Business Ideas Guide

42 Home-Based Businesses You Can Start Guide

Why I Repeatedly Changed the Legal Entity of My Business, Case Study

Evaluate Customer Segments and Competitors Worksheet

Differentiate Your Business from Competitors Worksheet

How I Differentiated My First Business in a Crowded Marketplace, Case Study

Creating a Press Release Template and Sample

Marketing Bob’s Rent-A-Bike, Case Study

Planning, Designing and Creating Your Website Worksheet

Search Engine Optimization Worksheet

50 Blog Post Ideas Worksheet

50 Creative Online Marketing Ideas Worksheet

Evaluate Potential Names for Your Business Worksheet

How I Financed Buying a Business Case Study

Cover Letter to Seek Financing Sample

Collection Letter Samples

The Four Quadrant Theory of Time Management Graphic

BusinessTown courses will show you how to start your business right and grow it into a highly successful enterprise. 

You will learn from highly experienced entrepreneurs and experts who have been there and done it. You won’t have to learn by trial and error. You won’t have to guess what to do next. BusinessTown courses will guide you through your entire business journey.

Even if you are a beginner you will quickly learn how to start a business you love. If you already have a business, BusinessTown will show how to grow it and make it better.

By just watching one video lesson a day (about 7 minutes average) you can quickly ramp up your business knowledge. No matter where you are on your business journey, there is a course for you taught by an expert on BusinessTown.

What would you like to learn more about today? Starting a business? How to find a business idea? How to write a business plan? How to do your marketing? How to build an online presence? How to get financing? How to prepare financial statements? BusinessTown has courses that cover all these topics and hundreds more.

So if you want to become a smarter entrepreneur and start and build a successful business, you’ll want to start streaming the courses on BusinessTown today.

Privacy Policy       Terms of Service      Sitemap      Contact Us

Copyright © 2021 BusinessTown LLC. All rights reserved. BusinessTown ® is a registered trademark of BusinessTown LLC.

Unlimited access to all BusinessTown courses. 7 day free trial. Then $19.95/month. Cancel anytime.

Unlimited access. 7 day free trial. Then $19.95/mo. Cancel anytime.