The Complete Guide to Digital Marketing

Learn everything you need to know to successfully promote your small business online including how to build your website, get found in search engines, do email marketing, write a blog, create online advertising and develop a following on social media.

8 lessons, 8 videos (2h 22m), 4 tools

What you’ll learn

What you’ll learn in The Complete Guide to Digital Marketing

You will learn how to build an effective online presence for your business.

  • You will learn how to plan, design and create a website – and what really matters for building traffic, enhancing user engagement and making sales.
  • You will understand and learn how to best use all the important online marketing channels including email, search engine optimization, social media, online advertising, blogs and more.
  • You will learn what online marketing you should try first and what will be your best bet for quickly creating profitable sales for your small business.

Learn how to build a very simple online presence or go on to become an online wizard – this course is suitable both for beginners and more advanced users

Where to begin and what to do to succeed. This course will teach you how to build an effective online presence, starting with a great website. You will learn which simple online marketing methods are most likely to work when you are first starting out. Plus you will get more advanced strategies to try later as you become more experienced.

Be able to use all major online marketing channels. The course will show you how to use email marketing, search engine optimization, online ads, social media and blogs to boost your online presence. You’ll also get downloadable worksheets to help design your website, boost your rankings in search engines, and plan your digital marketing.

Watch a sample video from the course

The Complete Guide to Digital Marketing Content

If you are starting a business nowadays, you need an online presence. But you don’t have to do everything at once! Here’s how to get started without feeling overwhelmed. In this lesson, serial entrepreneur Bob Adams will guide you through the 7 first steps to building your online presence. From creating your website, to building an email strategy, and trying out online ads and social media, you will learn what really matters when getting started online. 

(9:39, 1 video)

Every business needs a website. It is your face to the world.  It’s ok if your website is simple. but it needs to be effective. In this lesson. you will learn 3 essential things your website must do very well. You will also discover what really matters when planning, designing and building your website. Bob Adams will share his insight and show you specific things you should focus on.

You will get the worksheet: Plan, Design, and Create Your Website that lists all of the things your website must do in one convenient place. 

(17:00, 1 video, 1 worksheet)

What if you could get free leads coming directly to your website? That is what happens when you rank well on search engines like Google. So how do you achieve that? Does your small business have a chance? Yes it does. In this lesson, you will learn how search engines work and you will discover a few basic steps you can take to dramatically improve your placement in search engines.

You will get a SEO worksheet that lists all the most important things you can do to increase your rankings. 

(19:38, 1 video, 1 worksheet)

Emails are one of the most cost-effective ways to make sales and engage your audience. In this lesson, you will learn everything you need to know to start sending your own successful email campaigns. You will discover who to target, what tools to use, how to get people to sign up to your lists, how to write great emails, how to move people to action, and much more… 

(14:52, 1 video)

A blog can be an incredible tool to increase your website traffic, to engage your audience, and to build up your brand. The good news is that you don’t have to be a good writer to run a successful blog. You just have to be willing to dedicate some effort to it on an ongoing basis. In this lesson Bob Adams shows you what you need to do to build your own effective blog. From how often to post, to what to write and how to engage people, you will learn what you need to know to get started with blogging.

You will also get a worksheet 50 Blog Post Ideas to Create a Stream of Content for Your Blog to help you come up with content ideas for your industry. 

(13:01, 1 video, 1 worksheet)

Online advertising is a core part of marketing for many businesses of all sizes, and it could work for your business too! In this lesson, you will learn why online advertising has so much potential and how to unleash its power. Bob Adams will walk you through the different types of online ads and give you his best tips to achieve great results on a small budget. 

(24:54, 1 video)

You can make social media work for you. But it’s no fairytale… To engage your followers and generate some results, you need to have a strategy and dedicate some long term effort to your social media. In this lesson, you will learn how you can boost your social media efforts and set yourself apart from the competition. Bob Adams will share with you his best tips and tricks about social media including 10 proven steps to get started.

(29:53, 1 video)

The online world is a great place to try some out of the box ideas. In this lesson, serial entrepreneur Bob Adams lists 50 of his favorite creative online marketing ideas and shows you how to figure out the ones that are most likely to work for you.

You will also get the worksheet Creative Online Marketing Ideas that gathers all these alternatives in one convenient place. 

(12:45, 1 video, 1 worksheet)


Bob Adams

Serial entrepreneur, Harvard MBA and founder of BusinessTown

In this course, Bob Adams shares the same digital marketing strategies that he has used to promote both his traditional and his online businesses. He will show you exactly what to do as well as the biggest mistakes to avoid. 

Bob has mastered the art of starting businesses with very little money, and making them highly profitable.For example, Bob started his book publishing company in his basement apartment with just $1500 and no related experience. He built it into one of the largest independent publishers in the US, achieving industry-leading profit margins. He later sold this business for $40 million.

Bob has written 17 books and created 52 courses that have helped over one million entrepreneurs worldwide. 

BusinessTown founder Bob Adams’s courses & books have been featured in:

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On BusinessTown, you get unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts. You also gain access to 50+ business tools and to our discussion board, where you can get expert answers to your business questions.

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BusinessTown includes 130+ courses on all business topics: Getting started, business ideas, business plans, strategy, marketing, websites, social media, online advertising, finance, accounting, leadership, sales, legal issues, home-based businesses and more!

Looking for a business idea? Why don’t you check out our course How to Find a Business Idea. 

Do you need help creating your business plan? We’ve got you covered. Take a look at our course How to Create a Business Plan.

Do you want to be walked step by step through the entire process of starting a business? Check out our ultimate course, Start-a-Business 101. 

Are you not sure that you are ready to start your own business? Consider our course, What It Takes to Start a Business.

Are you looking for financing for a new or existing business? We offer 5 courses on financing a small business. We suggest you start with the course, How to Finance Your Business.

Do you want to learn about marketing? Because it’s so important, we offer over 30 courses on sales and marketing. Consider starting with the short course, Developing Your Marketing Message.

Want to learn about marketing online? We offer 5 courses on creating websites, 6 courses on digital marketing and 5 courses on promoting through social media. To get started we recommend the course, The Complete Guide to Digital Marketing.

Looking to get inspired and learn how other entrepreneurs succeeded in starting and growing their businesses? We offer several courses on this including, How to Succeed as a Woman Entrepreneur.

Do you already have a business and are looking to improve it? We have several courses on this topic. Try starting with the course, How to Boost Profits.

No matter where you are on your business journey, there is a course for you.  

On BusinessTown you have access to 50+ downloadable tools like worksheets, samples, and templates to help you start and run a business. 

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The Ultimate Startup Checklist, 18 pages 

The 300 Best Small Business Ideas ebook, 105 pages 

The Complete Business Plan Template, 29 pages

Complete Sample Business Plan, 35 pages 

Sample Marketing Plan Under $2k, 12 pages

One Page Marketing Plan Template

One Page Sample Marketing Plan

50 Guerilla Marketing Tactics Worksheet, 8 pages

Business Idea Evaluation Worksheet 

8 Basic Steps to Making the Sale Template

Sales Presentations that Your Customers Will Love Template

Sales Presentation Sample Dialog

50 Ways to Generate Endless Sales Leads Worksheet 

Cold Calling Script Template and Sample

Emails that Land Sales Template and Sample

Voicemails that Get Callbacks Template and Sample

Income Statement Templates and Samples

Balance Sheet Templates and Samples

Cash Flow Templates and Samples

Calculate Depreciation Template

Key Financial Ratios Sample

How I Started a Successful Business with No Money and No Experience, Case Study

Key Questions to Select the Best Business Idea Worksheet

Validate Your Business Idea Worksheet

Using the 6-Step Approach to Choose a Business Idea Case Study

21 Easy-to-Start Part-Time Business Ideas Guide

42 Home-Based Businesses You Can Start Guide

Why I Repeatedly Changed the Legal Entity of My Business, Case Study

Evaluate Customer Segments and Competitors Worksheet

Differentiate Your Business from Competitors Worksheet

How I Differentiated My First Business in a Crowded Marketplace, Case Study

Creating a Press Release Template and Sample

Marketing Bob’s Rent-A-Bike, Case Study

Planning, Designing and Creating Your Website Worksheet

Search Engine Optimization Worksheet

50 Blog Post Ideas Worksheet

50 Creative Online Marketing Ideas Worksheet

Evaluate Potential Names for Your Business Worksheet

How I Financed Buying a Business Case Study

Cover Letter to Seek Financing Sample

Collection Letter Samples

The Four Quadrant Theory of Time Management Graphic

BusinessTown courses will show you how to start your business right and grow it into a highly successful enterprise. 

You will learn from highly experienced entrepreneurs and experts who have been there and done it. You won’t have to learn by trial and error. You won’t have to guess what to do next. BusinessTown courses will guide you through your entire business journey.

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By just watching one video lesson a day (about 7 minutes average) you can quickly ramp up your business knowledge. No matter where you are on your business journey, there is a course for you taught by an expert on BusinessTown.

What would you like to learn more about today? Starting a business? How to find a business idea? How to write a business plan? How to do your marketing? How to build an online presence? How to get financing? How to prepare financial statements? BusinessTown has courses that cover all these topics and hundreds more.

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