How to Create an Unforgettable Website

Learn what really matters in building a website that your users will love. You’ll get proven strategies and creative ideas to engage your users and to drive sales for your business.

7 lessons, 8 videos, 3 articles

What you’ll learn

What you’ll learn in Create an Unforgettable Website

Learn how to design and build a truly engaging website.

  • You will learn where to start when designing your site. You will know what really matters, if you should outsource, and the best tools to get started if you want to do it yourself.
  • You will discover the strategies to make your website unforgettable. You will learn how to make a real difference by focusing on your users and what they want to achieve.
  • You will learn how to make users love your website and your products by following the strategies of successful brands.

Create a website your users will fall in love with

Build a truly great website. This course will explain what makes for an awesome website.  It will highlight the decisions you need to make before getting started and give you some tools to help you get going.

Learn how to make users fall in love with your website and your business. And learn what you must include at the top of your first page.

Learn from four online marketing experts their proven techniques for making a website successful.

Learn from the brilliant online marketing stories of famous brands including GoPro, Rolex, and Buzzfeed, and discover how to apply them to your business.

Watch a sample video from the course

Create an Unforgettable Website Content

Where do you start when you are designing your website? How do you go about building it? In this lesson, you will learn the most important goals your website needs to achieve. You will also discover who should build your website and some cheap tools you can use to get your website up and running. 

(7:47, 3 videos)

Having a great website isn’t enough. Nowadays, online audiences are fleeting – you only have a few seconds to grab the attention of your audience. So you need an unforgettable website! One that will instantly grab the attention of your audience, hold their interest and lead them to taking action. In this lesson you will learn the important steps to making an unforgettable and highly effective website for your business. 

(9:20, 3 videos)

If your website is cluttered or unattractive, people are less likely to engage with it. In this video, you will learn the most important aspects that you need to cover to make sure the user experience is as seamless as possible. 

(3:45, 1 video)

In this lesson, you will learn how to design a great and effective website by focusing on your users and what they are trying to accomplish. You will learn the basics of designing a website that will drive your business ahead.

(5:53, 1 video)

What’s better than positive word-of-mouth? This article will show you 7 creative things you can do with your website to make your audience fall in love with you.

(1 article)

This article focuses on 5 famous brands that took content marketing to the next level. Learn from the stories of GoPro, Rolex, Buzzfeed and more… While these are success stories from larger businesses, there are valuable lessons that you can apply to your own small startup.

(1 article)

In this article, you will learn the 5 most common mistakes people make when launching and managing a website. You will discover what you must do to avoid them. 

(1 article)


Kristen Ransom

Digital design expert

Kristen Ransom is the CEO and Founder of IncluDe Software Development Company. She founded IncluDe with the goal of providing graphically stunning digital design services to minority and woman-owned businesses. Through IncluDe, Kristen and her team work closely with clients to create a digital experience that tells the client’s unique story.

She aims to use IncluDe to combine her passion for tech and activism to provide a wealth of technical expertise to a diverse set of clients.

Phillip Greenwald

Digital expert & startup entrepreneur

Phil Greenwald is the founder and CEO of Code Undercover, a company that teaches people how to code by building their product ideas with them. Whether this means teaching about servers, user experience design, or basic app development, Code Undercover empowers innovators to build their own minimum viable product by teaching them one-on-one how to code it.

Phil has lectured on coding at Boston College, Tufts, MassChallenge, Harvard Business School, and teaches regularly at the Harvard Innovation lab on web and mobile App development.

Matt Ferrer

Digital marketing  expert

Matthew Ferrer has been interested in studying and making visual art for as long as he remembers, and has been doing it professionally over the past 7 years.

Matthew relies on technology-driven methods, constant self-improvement and the practical digital marketing logic to present the visual answers to the most complex UI/UX problems facing the consumer and businesses alike.

He is currently a senior project manager at, one of the industry leading digital marketing and website design services in Boston. He manages a team of design and programming experts to create exceptional websites based on highest quality design aesthetics and effective marketing objectives.

Eva Kaniasty

User experience expert

Eva Kaniasty is the founder of Red Pill UX, a user experience design consultancy located in Boston. She’s worked in a range of industries, including healthcare, education, and high tech. In her work, her number one concern is making technology easier for people to use, regardless of product or domain. She received her Master’s from Bentley University in 2007, serves on the board of UXPA Boston, and is a repeat presenter at local and national conferences.

Triangulation is one of Eva’s favorite words, which explains how she combined 3 unrelated interests – psychology, technology, and giving advice – into a career in user experience. Her current interests include visualizing user research results, public speaking, and accomplishing the impossible. In her free time, Eva cultivates her design sensibilities through photography.

Get unlimited access to all these popular courses

How BusinessTown is helping people start their own business:

How BusinessTown is helping people start their own business:

Learn how to start a business with our video courses

130+ courses

Unlimited access

50+ tools

Templates & more

Discussion board

Get expert answers

Frequently asked questions:

BusinessTown is an e-learning platform built for people interested in starting and running a business. 

On BusinessTown, you get unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts. You also gain access to 50+ business tools and to our discussion board, where you can get expert answers to your business questions.

No matter what you want to learn or where you are on your business journey, there is a course for you. 

Marketing, ideas, financing, planning, naming, how to get started… BusinessTown covers everything you need to start and run your business right. 

The courses are available anywhere, anytime, on any device, and you can take them at your own pace. 

Create your BusinessTown account to get started and try BusinessTown free for 7 days. 

BusinessTown includes unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts.

You also get full access to 50+ downloadable tools like worksheets, templates, and samples, and to our discussion board where you can get an answer to any business question you have. 

BusinessTown is $19.95 per month. It provides unlimited access to all 130+ courses, all tools, and our discussion board, where you can get expert answers to your business questions.

We offer a free 7-day trial. If you decide that BusinessTown is not for you, then just cancel within 7 days of starting your free trial and you will not be charged at all.

If you wish to cancel your BusinessTown account, you can do so through your account page under the Billing section. 

If you have any questions, email us at [email protected]. We are more than happy to help!

BusinessTown includes 130+ courses on all business topics: Getting started, business ideas, business plans, strategy, marketing, websites, social media, online advertising, finance, accounting, leadership, sales, legal issues, home-based businesses and more!

Looking for a business idea? Why don’t you check out our course How to Find a Business Idea. 

Do you need help creating your business plan? We’ve got you covered. Take a look at our course How to Create a Business Plan.

Do you want to be walked step by step through the entire process of starting a business? Check out our ultimate course, Start-a-Business 101. 

Are you not sure that you are ready to start your own business? Consider our course, What It Takes to Start a Business.

Are you looking for financing for a new or existing business? We offer 5 courses on financing a small business. We suggest you start with the course, How to Finance Your Business.

Do you want to learn about marketing? Because it’s so important, we offer over 30 courses on sales and marketing. Consider starting with the short course, Developing Your Marketing Message.

Want to learn about marketing online? We offer 5 courses on creating websites, 6 courses on digital marketing and 5 courses on promoting through social media. To get started we recommend the course, The Complete Guide to Digital Marketing.

Looking to get inspired and learn how other entrepreneurs succeeded in starting and growing their businesses? We offer several courses on this including, How to Succeed as a Woman Entrepreneur.

Do you already have a business and are looking to improve it? We have several courses on this topic. Try starting with the course, How to Boost Profits.

No matter where you are on your business journey, there is a course for you.  

On BusinessTown you have access to 50+ downloadable tools like worksheets, samples, and templates to help you start and run a business. 

Our most popular tools include:

The Ultimate Startup Checklist, 18 pages 

The 300 Best Small Business Ideas ebook, 105 pages 

The Complete Business Plan Template, 29 pages

Complete Sample Business Plan, 35 pages 

Sample Marketing Plan Under $2k, 12 pages

One Page Marketing Plan Template

One Page Sample Marketing Plan

50 Guerilla Marketing Tactics Worksheet, 8 pages

Business Idea Evaluation Worksheet 

8 Basic Steps to Making the Sale Template

Sales Presentations that Your Customers Will Love Template

Sales Presentation Sample Dialog

50 Ways to Generate Endless Sales Leads Worksheet 

Cold Calling Script Template and Sample

Emails that Land Sales Template and Sample

Voicemails that Get Callbacks Template and Sample

Income Statement Templates and Samples

Balance Sheet Templates and Samples

Cash Flow Templates and Samples

Calculate Depreciation Template

Key Financial Ratios Sample

How I Started a Successful Business with No Money and No Experience, Case Study

Key Questions to Select the Best Business Idea Worksheet

Validate Your Business Idea Worksheet

Using the 6-Step Approach to Choose a Business Idea Case Study

21 Easy-to-Start Part-Time Business Ideas Guide

42 Home-Based Businesses You Can Start Guide

Why I Repeatedly Changed the Legal Entity of My Business, Case Study

Evaluate Customer Segments and Competitors Worksheet

Differentiate Your Business from Competitors Worksheet

How I Differentiated My First Business in a Crowded Marketplace, Case Study

Creating a Press Release Template and Sample

Marketing Bob’s Rent-A-Bike, Case Study

Planning, Designing and Creating Your Website Worksheet

Search Engine Optimization Worksheet

50 Blog Post Ideas Worksheet

50 Creative Online Marketing Ideas Worksheet

Evaluate Potential Names for Your Business Worksheet

How I Financed Buying a Business Case Study

Cover Letter to Seek Financing Sample

Collection Letter Samples

The Four Quadrant Theory of Time Management Graphic

BusinessTown courses will show you how to start your business right and grow it into a highly successful enterprise. 

You will learn from highly experienced entrepreneurs and experts who have been there and done it. You won’t have to learn by trial and error. You won’t have to guess what to do next. BusinessTown courses will guide you through your entire business journey.

Even if you are a beginner you will quickly learn how to start a business you love. If you already have a business, BusinessTown will show how to grow it and make it better.

By just watching one video lesson a day (about 7 minutes average) you can quickly ramp up your business knowledge. No matter where you are on your business journey, there is a course for you taught by an expert on BusinessTown.

What would you like to learn more about today? Starting a business? How to find a business idea? How to write a business plan? How to do your marketing? How to build an online presence? How to get financing? How to prepare financial statements? BusinessTown has courses that cover all these topics and hundreds more.

So if you want to become a smarter entrepreneur and start and build a successful business, you’ll want to start streaming the courses on BusinessTown today.

Privacy Policy       Terms of Service      Sitemap      Contact Us

Copyright © 2021 BusinessTown LLC. All rights reserved. BusinessTown ® is a registered trademark of BusinessTown LLC.

Unlimited access to all BusinessTown courses. 7 day free trial. Then $19.95/month. Cancel anytime.

Unlimited access. 7 day free trial. Then $19.95/mo. Cancel anytime.