15 Boston-based Marketing Experts to Follow

Let’s face it, when you’re running a small business, it’s all hands on deck. You don’t have a lot of time or money, so marketing may seem like a last ditch priority. However, without brand recognition, your brand is not going to promote itself, so marketing will be crucial to getting your name out there. Fortunately, there’s a way to get around this Catch 22, and here are 15 accomplished entrepreneurs and small business marketing experts who can give you valuable tips and resources on every marketing topic under the sun:

1. David Meerman Scott

David Meerman Scott is a rock star in the marketing world and travels all over the world to give speeches on topics ranging from P.R. to social media to leadership. He has presented to giants such as Samsung, Microsoft, and Hewlett Packard among others. He is also the author of the #1 Bestseller “The New Rules of Marketing and P.R.” He even coined the term “newsjacking,” which is now a staple in the P.R. industry

If you’re a small business hoping to vamp up your marketing or even if you feel shy about public speaking, you can book him for a personal coaching session, or you can learn more from the video series “The Marketing Rock Star” that originally appeared on BusinessTown:

The Origin of Content Marketing
Give Presentations like a Rock Star
Marketing The Moon
The Arts and Science of News Jacking
The Grateful Dead as Social Media Marketers

Follow him on Twitter at @dmscott

2. Jeffery Hayzlett

Jeffery Hayzlett has made a career of sharing his business acumen: host of  the C Suite network show “C-Suite with Jeffery Hayzlett,” he talks to CEOs of the biggest brands to find out what makes them tick. He has also appeared on The Celebrity Appearance.

In addition to being a star of the C-Suite network, he is also a bestselling author of “Think Big, Act Bigger: The Rewards of Being Relentless” and has made speeches around the world, where he talks about pushing the envelope and creating an innovative brand.

Learn more about how to make your brand stand out by listening to his podcast “All Business with Jeffery Hayzlett ” on C-Suite Radio or watch “ Branding Isn’t Just for Cattle,” which originally appeared on BusinessTown.

Follow him on twitter at @jefferyhayzlett

3. Bryan Caplan

If you have any question about digital marketing, Bryan Caplan’s your guy! The award winning CEO of BJC Branding, he is also a well-known public speaker who travels the country presenting on a wide array of digital marketing topics and has provided digital marketing strategy to over 1000 businesses since 2010. He has also been published in several publications including GoDaddy, 
BlueHost, and Constant Contact

He shares his insights and expertise in “The Power of Email Marketing,” his video series that originally appeared on BusinessTown, which contains valuable tips for growing your customer base and measuring your campaigns.

What Email Marketing Is and How to Make the Most of It
Why You Need a Mobile Responsive Email Template
The 20/3 Rule for Email Marketing & Other Tips
Email Marketing: Critical Elements of a Bulletproof Campaign
3 Ways to Use Facebook to Grow Your Email Marketing Lis
Email Marketing: 5 Time-Saving Tips
Best Email Marketing Practices You Need to Use
5 Email Marketing Stats That Will Blow Your Mind 

Follow him on Twitter at @bjcbranding

4. Marc Guberti

Marc Guberti isn’t 21 yet, but he has already established a reputation as a social media and blogging expert.  With over a million Twitter followers and blog subscribers, he started his first business at age 11, proving that you’re never too young to be an entrepreneur.

If you want to learn about social media and blogging for your business, take some of his courses on udemy or watch his video “ The Sensational Teenage Entrepreneur,” which originally appeared on BusinessTown

Follow him on twitter at @Marcguberti

5. Kristen Ransom

Kristen Ransom uses her innovation, digital design skills, and tech-savvy to give a voice to minority and women owned businesses. Prior to starting IncluDe, Kristen used her love for user-centered design at a variety of companies to develop both hardware and software products fit for an increasingly diverse world. At Harley-Davidson for instance, she worked on foot peg, handlebar, and seat design for bikes geared towards smaller female riders. < She is currently the CEO and founder of IncluDe software and has also been mentioned in Forbes Magazine and Boston Magazine.

Her areas of expertise are graphic design, web design, and UX/UI design. If you want a free consultation for your website or to read her blog for more insight, go to her website www.includeinnovation.com

Struggling to design your company’s website on a budget? Watch her video series “Spice Up Your Online Presence” to learn about topics such as measuring engagement and turning visitors into followers, which originally appeared on BusinessTown.

Make Your Website Unforgettable
Keep Your Website Fresh with Engaging Content
Cater Your Website To Your Audience

Follower her on twitter at @Inclu_de


6. Rebecca Xiong

Rebecca Xiong is a data scientist extraordinaire who focuses her number skills on helping your business leverage its social media the best it can. After earning a PhD in Computer Science from MIT in 2000, she went on to start four successful companies: Going.com, TrueLens, SocMetrics, and her current company GrowEpic.

Twitter especially is one of her major areas of expertise, and she teaches businesses how they can use it to engage influencers,  generate buzz, and most importantly increase sales in the following video series “Twitter For Beginners,” which originally appeared on BusinessTown:

Why Your Business Needs Twitter
Get Twitter Influencers to Work For You
Use Twitter to Generate Leads

To get started on building your Twitter presence, go to her website, www.growepic.com , to get a free analysis of your company’s Twitter account.

Follow her on twitter at @BeccaX


7. Laura Atencio

Trying to win the social media war? You definitely want Laura Atencio fighting with you on the battlefield.

Laura is a leading authority on online marketing and business growth and the Founder of Social Savvy Geek . Her clients call her “The Geek Liaison” because as a marketing strategist she uses her Social Savvy Success System to help entrepreneurs turn their passion into expert status and profitable through multiple income streams. She is a national speaker, trainer, and author.

Catch her recent interviews on several web TV shows, podcasts, and radio including the Experience Pros Radio Show. You can also watch “ Winning the Social Media Battle, ” which originally appeared on BusinessTown, to learn how to expand your influence on social media.

Follow her on Twitter at @socialsavvygeek


8. David Gerzoff Richard

Struggling to tell the story of your tech startup?  David Gerzof Richard is  your guy. The founder and president of BIGfish Communications, his agency has won numerous awards for its work with disruptive innovation and technology brands.

David not only builds successful PR for clients, but he also teaches marketing and communications and was appointed to Emerson’s faculty in 2003 (he even has Harvard on his resume!)

He’s also been widely published and has even appeared on Fox 25 News, Boston’s local news channel, and The Boston Herald. Learn more about his insights on social media from here and the Big Fish blog here.

Get started on building dynamic PR campaign for your business by watching his video series “Public Relations in the Digital Age”

Measuring PR Campaigns
How to Hire a PR Agency
Are Press Releases Dead in the Digital Age?
How to Pitch a Journalist in the Digital Age
How Digital Media Impacted PR
The Terms You Need To Know Before Pitching to Media

Follow him on twitter at @DavidGerzof and @BIGFishPR

9. Suzanne MacDonald

A self-described “omnivore of  new media and client success,” this former Boston Globe reporter will use her nose for news to solve your technology problems and help you reach customers.

Currently the co-founder and CEO of firm Angles and Insights, MacDonald has also won awards for creating interactive courses for local universities and for her digital marketing campaigns, including “Best Viral Video Award” for #Ticknado. To take some of her courses online or to read her blog, go to her website www.designatededitor.com.

For more insights on topics ranging from social media to email marketing, check out her video series “Startup Marketing,” which originally appeared on BusinessTown

Tools that Turn Website Visitors into Customers
Tips to Grow Your Service Business Online
How to Promote Your Special Offers
How to Promote Your Events Online
Who Handles Your Social Media
Use Social Media to Get Customer Feedback
How to Make Google Work For You

Follow her on twitter at @AnglesInsights

10. Michael Boezi

If you have writer’s block and need help creating quality content, look no further than Michael Boezi. The owner and managing director of agency, Control Mouse LLC, he does whatever it takes to help clients develop meaningful relationships with their online strategy through devising, developing, and deploying a cohesive content strategy.

His podcast “Marketing without the Marketing,” is an excellent source for learning  about content marketing and building your brand without breaking the bank. For continuing education, stay tuned for his upcoming online course, watch his video series “Digital Content Strategy,” which originally appeared on BusinessTown.

Why Your Business Needs Content Marketing
3 Keys to Successful Content Marketing
Content Marketing vs. Content Strategy
Content Strategy in the Modern Digital Media Landscape
Build Your Content with These 4 Tips
Achieve Organic Growth With Content Marketing
How to Unlock the Power of Content Marketing

Follow him on Twitter at @mboezi

11. Joseph Macolino

If you’ve eaten out a restaurant recently, chances are that you have Joe Macolino to thank for finding it. Founder and CEO of Macolino Enterprises, he is passionate about building businesses through increasing their online presence and he especially has an appetite for the food industry.

To learn more about  online branding and social media strategy, check out his YouTube channel for really in depth (and free) resources! You can also learn about social media branding specifically through his video “ How to Build Your Social Media Brand” which originally appeared on BusinessTown.

Follow him on Twitter at @jpmacolino

12. Susan Laplant Dube

Susan Laplant Dube has the midas touch. She will help you turn your marketing data and internet campaigns into tangible revenue for your business.

Susan LaPlante-Dube is founder and co-owner of Precision Marketing Group – a full-service outsourced B2B marketing firm and HubSpot Platinum Partner Agency. Unable to deny her passion for data, content and all things inbound marketing, Susan relishes the opportunity to drill down into marketing analytics, unravel the story spelled out in the numbers and leverage these insights to help companies make sounder business decisions and improve marketing performance.

She is also a renowned speaker in her field and has spoken at prestigious events including Inbound, Hubspot’s annual marketing and sales conference.  She is so renowned in her field that she has been published in entrepreneur.com, Boston Business Journal and Women’s Business Boston. You can also watch “Promotions and Products,” her web series that originally appeared on BusinessTown.

Marketing ROI: Beyond the Buzzword
8 Tips to Promote Your Content

Follow her on twitter at @susanL_D

13. David Rosenbaum

Have writers block? Look no farther than David Rosenbaum because he will show you how to make exciting blog posts and encourage you to throw everything your English teacher taught you right out the window (for reference, he used to be a high school English teacher.)

A veteran Boston-based journalist, editor, and writer, he is currently editor-in-chief of Bloom Group , a thought leadership consultancy that helps clients turn their expertise into compelling content and thereafter into revenue.

And Rosenbaum definitely knows a thing or two about what makes exciting content. He has also been editor-in-chief of Boston Magazine, editor-in-chief of CIO Magazine, a senior editor at CFO Magazine, an assistant managing editor at the Boston Herald, and film reviewer for the Boston Phoenix, Boston Real Paper, and Boston Herald. You can also learn from his experience and expertise in his web series “Business Blogging,” which originally appeared on BusinessTown.

Write Better Blog Posts: 3 Critical Rules
How to Structure Your Blog Posts

Follow him on Twitter at @davidrosenbaum

14. Luria Petrucci

Luria Petrucci mastered the video game even before it was cool, and now she wants to make YOU a livestreaming pro. Over the last 12 years, she has created over 3500 videos with over 1 billion views. Now the CEO of Orange County-based LiveStreamingPros.com , she’s also done video strategy for major heavy hitters including AT&T, Samsung, Verizon FiOS, Bausch + Lomb, Monster Products DISH Network and Panasonic.

Because of her shows, she’s been asked to share her expertise on CNN, FOX, NBC, MSNBC, ABC & BBC. Learn about how to take advantage of video for your business from her video “ Promote Your Business With Live Video Streaming.”

Follow her on twitter at @LuriaPetrucci and her company at @LSPHQ

15. Daniel Zayets Volshin

Need help with your SEO? Daniel Zayets Volshin is your guy. Volshin has years managing PPC ad and SEO campaigns as well as serving as a marketing director of a major public records search company. During that time, he successfully launched over 30 campaigns for public records search engines, which included eVerify, CriminalPages, CourtRecords, and InteliGator. These search engines had a combined daily traffic volume exceeding 250,000 unique visitors daily. He later went on to found his own company towards the end of the first decade of the 21st century.

Even if you’re outside the criminal justice field, you can still use his websites www.WebsiteBoston.com or www.SEOBoston.org for full service web development and SEO services, or you can watch his series “Local Web Presence.”

Why You Need a Local Web Presence
How to Build Your Local Web Presence
Using Citations to Validate Your Business
Boost Your Business With Google+
Grow Your Business With Engaging Content
How User Reviews Enhance Your SEO
How Pay-Per-Click Ads Work for You
Use SEO to Boost Your Local Presence

Follow him on twitter at @WebWorksCoach

About Bob Adams

Bob Adams is a Harvard MBA serial entrepreneur. He has started over a dozen businesses including one that he launched with $1500 and sold for $40 million. He has written 17 books and created 52 online courses for entrepreneurs. Bob also founded BusinessTown, the go-to learning platform for starting and running a business.